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Gold Eagle Engages Innovation Agency Maddock Douglas

Posted on: Wednesday, 11 June 2008, 15:00 CDT

CHICAGO, June 11 /PRNewswire/ -- Agency of Innovation(TM) Maddock Douglas, Inc. has been contracted by Chicago-based Gold Eagle to help grow the company through new product development, innovation strategy and brand leadership. Maddock Douglas will work closely with Gold Eagle's Innovation Team and Executive Leadership.

Innovation is a key strategy for Gold Eagle. The partnership between Maddock Douglas and Gold Eagle was created to help Gold Eagle with every aspect of new product development and marketing. It includes qualitative and quantitative research, concept development and testing and ultimately marketing support for the new products. In addition to traditional marketing techniques, their responsibilities will include using social media and other Web 2.0 tactics to test, refine and launch the new products they help develop. To date, Maddock Douglas has worked on two new products -- Garage DOGG and Start Your Engines -- as well as STA-BIL(R), one of Gold Eagle's flagship products.

"New Product Development is core to our strategy," says Gold Eagle CEO Marc Blackman. "We are fortunate to have an innovation leader right in our backyard. Maddock Douglas is unique in their ability to bring ideas from mind to market. They dug in and helped us better understand the needs of our customer and consumers. Then they helped us create new products, brand them and bring them to market. We have found them to be an amazingly productive partner."

"Working with Gold Eagle is an absolute blast," says Mike Maddock, Founding Partner of Maddock Douglas. "It is invigorating to work with a company filled with genuine, competitive people who are absolutely focused on their customers' needs. We're honored to be part of their innovation crusade."

About Maddock Douglas, Inc.

Maddock Douglas, established in 1991, is the leading Agency of Innovation(TM), helping clients take their products "from mind to market." Using their proprietary Global Expert Network of over 6,000 entrepreneurs, professionals and specialists from 40+ countries as well as their social media expertise to accelerate new product adoption, they help firms break down the barriers to innovation. Together with 3-2-1Launch!, their new product and services development division, they have created a company backed by the processes, people and expertise required to manage the most critical aspects of the innovation process. Maddock Douglas' client list includes 20 of the top 100 global brands* and 10 of the Fortune 50 companies.

*From Business Week's list of top 100 brands About Gold Eagle

For more than 70 years, Gold Eagle has been a pioneer in the production and distribution of aftermarket fluids and additives. Gold Eagle is in the business of preventing and curing engine performance problems for people who own, operate, and service a wide variety of automotive and non-automotive engines. Today, Chicago-based Gold Eagle is a leading manufacturer and distributor of top-selling engine additives. The Retail and Installer Brands Group markets and sells more than 100 branded products including HEET(R) Gas-Line Antifreeze, STA-BIL(R) Fuel Stabilizer, 104+(R) Octane Boost, NO-LEAK(R) Treatments, Garage DOGG, and Start Your Engines! to wholesalers, retailers, and installers in North America.

Maddock Douglas, Inc.

CONTACT: Jenna Kennedy of Maddock Douglas, Inc., +1-630-563-6443,jenna.k@maddockdouglas.com

Source: PRNewswire

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