June 17, 2008
TAM and Swiss to Codeshare, Integrate Frequent Flier Porgrams
TAM and Swiss International Air Lines have signed a memorandum of understanding which involves the implementation of a codeshare agreement and the development of strategies for greater integration of TAM's Programa Fidelidade and Swiss's Miles & More frequent flier programs.
The partnership is aiming to establish arrangements for co-operation to expand benefits offered to passengers of both the airlines.Paulo Castello Branco, vice president for planning and alliances at TAM, said: "This partnership will expand opportunities for synergy between the TAM and Swiss air networks, offering greater benefits to our customers through the provision of better services. In doing this, we hope to stimulate an increase in passenger traffic for both airlines."