June 19, 2008

Frito-Lay Creates New Line of Nut Snacks

PepsiCo's Frito-Lay business unit has created TrueNorth, a new line of natural nut snacks.

TrueNorth is currently available in three varieties: nut clusters, nut crisps and nut crunches.

The new line of nut snacks will begin rolling out in the first quarter of 2008 in three different snacking varieties for $3.29 per bag, and will be available throughout the US by the second quarter of 2008.

Regan Ebert, vice president and general manager of Frito-Lay North America, said: "While consumer demand for the nut category continues to be positive, the options have been limited and uninspiring. TrueNorth creates nut snacking options that range from reinventing the traditional to new twists that feature nuts as a crisp, which is reminiscent of a cracker."