June 19, 2008
Frito-Lay Creates New Line of Nut Snacks
PepsiCo's Frito-Lay business unit has created TrueNorth, a new line of natural nut snacks.
TrueNorth is currently available in three varieties: nut clusters, nut crisps and nut crunches.
Regan Ebert, vice president and general manager of Frito-Lay North America, said: "While consumer demand for the nut category continues to be positive, the options have been limited and uninspiring. TrueNorth creates nut snacking options that range from reinventing the traditional to new twists that feature nuts as a crisp, which is reminiscent of a cracker."