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Experts Answer the Pressing Questions on the South-East Asian Soya Milk & Non-Dairy Drinks Market

Posted on: Tuesday, 24 June 2008, 02:30 CDT

Research and Markets (http://www.researchandmarkets.com/research/31c9f8/the_southeast_asi) has announced the addition of the "The South-East Asian Market for Soya Milk & Non-Dairy Drinks" report to their offering.

This new report on The South-East Asian Market for Soya Milk (soymilk) & Non-Dairy Drinks gives the most comprehensive analysis and updated projections on this established market. This report gives detailed market & competitive information for soya milk (soymilk), rice drinks, oat drinks and similar drinks for the leading Asian countries. Expert analysis and strategic recommendations are provided to existing producers, new entrants and investors.

Our expert analysis provides answers to the following questions:

-- What is the size of the SE Asian soya milk & non-dairy drinks market? What is the growth potential?

-- What is the market size of soya milk and other product segments?

-- What countries have the largest markets for soya milk & dairy alternatives? Which are to show the highest growth?

-- What are the factors driving / restraining market growth?

-- What product innovations are occurring? What product types are being developed?

-- Who are the leading soya milk & non-dairy drink producers in each country?

-- What companies are the leading importers and distributors of dairy alternatives?

-- Who are the leading retailers of soya milk & dairy alternatives in each country?

-- What are the leading brands in each segment? What are the product specifications and prices?

-- What mergers & acquisitions have occurred in the dairy alternatives industry in recent years? What companies have been involved?

-- What is the future growth outlook? What product segments are to show the highest growth?

-- What are the business opportunities in the soya milk & dairy alternatives industry?

-- What recommendations can be given to new entrants, existing producers and investors?

Product Segments:

-- Soya Milk (soymilk)

-- Rice Drinks

-- Oat Drinks

-- Other Non-Dairy Drinks

Country Coverage:

-- Singapore

-- Malaysia

-- Thailand

-- Indonesia

-- The Philippines

Research Highlights:

The South-East Asian market for soya milk and non-dairy drinks is showing rapid growth as manufacturers invest in new product development and marketing campaigns. New product launches are aimed at specific customer segments like young mothers, teenagers and children.

Marketing campaigns are focusing on new applications of soya milk and non-dairy beverages. Initially soya milk was mainly bought as a soft drink in Asian countries, however new products are marketed as functional beverages and dairy alternatives. Fortified soya milk is meeting consumer demand for health beverages, whilst pasteurised soya milk is positioned as a dairy alternative. Organic varieties are also becoming popular.

The Thailand market continues to comprise most revenues. Soya milk is highly established in Thailand where manufacturers are focusing on exporting to neighbouring countries, Australasia, Europe and Africa. In terms of consumption, Singaporeans are the leading consumers of soya milk and non-dairy drinks. The Singaporean market is one of the most sophisticated in the world; fresh soya milk compete directly with dairy milk on retailer shelves, whilst supermarkets have broadened their product ranges to include rice drinks and oat drinks.

How You Will Benefit From This Report:

Since this report provides a comprehensive analysis on the South-East Asian soya milk & non-dairy drinks market, it is an invaluable resource to executives / organisations looking for information. Expert analysis and strategic insights make the report equally useful to new entrants and companies already active in the soya milk & dairy alternatives industry.

The report gives a thorough market analysis, enabling the reader to make decisions on business opportunities and market plans. Market information includes market size by product segments and countries, historic & projected market growth rates, revenue forecasts, market drivers & restraints. Competitive information includes market shares of leading producers / brands, sales breakdown by channels, retailer analysis, profiles of leading companies (producers, importers and retailers). Other information includes supply chain, pricing trends, consumer trends and future outlook.

The report is useful for:

-- CEOs and senior managers to assess the business potential of this fast growth market and make investment decisions

-- Marketing managers & executives to identify marketing opportunities, prospective customers and develop marketing / sales plans

-- Business development managers to identify business opportunities, strategic partners and investment openings

-- Financial institutions & investors to understand the revenue potential of this industry and make investment decisions

-- Advertising & marketing agencies to identify potential partners in this emerging industry and to get a better understanding of consumer behaviour to develop marketing / advertising programmes.

-- Information and research centre librarians to provide a one-stop information resource on this emerging industry, which is vital for marketing executives, market researchers, product & brand managers, and senior management.

Key Topics Covered:

-- Executive Summary

-- Research Methodology

-- The Singapore Market for Soya Milk & Non-Dairy Drinks

-- The Malaysian Market for Soya Milk & Non-Dairy Drinks

-- The Thai Market for Soya Milk & Non-Dairy Drinks

-- The Rest-of Asian Market for Soya Milk & Non-Dairy Drinks

-- List of Selected Companies

For more information visit http://www.researchandmarkets.com/research/31c9f8/the_southeast_asi

Source: Business Wire

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