June 24, 2008

High Growth Reported for the Indulgence and Health In Confectionery: Emerging Natural, Functional and Wellness Trends

Reportlinker.com announces that a new market research report related to the Health food industry is available in its catalogue.

Indulgence and Health In Confectionery: Emerging natural, functional and wellness trends


Indulgence and Health in Confectionery

Emerging natural, functional and wellness trends

Business Intelligence for the Consumer Goods Industry

Business Insights' portfolio of consumer goods management reports are designed to help you make well informed and timely business decisions. We understand the problems facing today's consumer goods executives when trying to drive your business forward, and appreciate the importance of accurate, up-to-date, incisive product, market and company analysis. We help you to crystallize your business decisions.

The strength of our consumer goods research and analysis is derived from access to unparalleled databases and libraries of information and the use of proprietary analytic techniques. Business Insights reports are authored by independent experts and contain findings garnered from dedicated primary research. Our authors' leading positions secure them access to interview key executives and to establish which issues will be of greatest strategic significance for the industry.

Our consumer goods portfolio of reports can be used across a wide range of business functions to assess market conditions and devise future strategies and cover the food, drink, health, cosmetics, toiletries, dairy categories and key consumer issues including eRetail and marketing.

Key issues examined by this report...

- Concerns about marketing to kids. The concept of a ban on junk food is being debated around the world, as governments are choosing to step in and attempt to halt the increase in numbers of overweight and obese children and adults. Manufacturers including Kraft Foods, Mars, Nestle, Unilever and General Mills have agreed that they will not advertise food and drink on the television, in print or on the Internet to young children, or promote products in primary schools.

- Obesity levels rising. Weight management is a growing trend within the global food and drinks marketplace. Although confectionery brands have been criticized for contributing to the rising number of overweight and obese people in the world, there is potential for credible and innovative brands to shake off this reputation and offer weight management products to people who are following low-calorie and/or low-fat diets.

- Stagnation drives innovation. The overall confectionery market does not have especially strong growth rates. It is an established, mature and long-standing category within the global food market, which is characterized by low but positive growth. Health offers new opportunities for growth.

Indulgence and Health in Confectionery

Emerging natural, functional and wellness trends

The global healthy food market is growing in value and volume year-onyear driven by rising levels of diet-related illnesses such as obesity, type-2 diabetes and cardiovascular disease; as well as consumer interest in nutrition, and technological advances in the ingredients industry. Healthy confectionery would have been something of an oxymoron just a few years ago; traditionally representing the indulgence rather than health trend. However, as the industry and consumers have become increasingly health-conscious, the development of healthy confectionery has become an imperative NPD strategy to avoid a steady and inevitable decline in sales. Indulgence and Health in Confectionery is a new management report published by Business Insights that examines the strength of the major health related confectionery categories across geographies and also outlines some emerging category opportunities. Assess the trends to understand future direction of the market and plan NPD strategies with this new report...

This new report will enable you to...

- Predict future market growth levels using this report's analysis of epidemiology data on cardiovascular disease and obesity in the 7 major markets (France, Germany, Italy, Spain, UK, the US and Japan).

- Understand the key trends in the confectionery market that have impacted marketing and NPD as well as confectionery sales potential, including EU health claims regulation and nutritional labeling.

- Improve targeting and the effectiveness of your NPD strategies with this report's analysis of Productscan data of over 3,000 healthy product launches across the confectionery sector between 2004 and 2007. Detailed analysis of the top 20 product tags/descriptions and top 20 flavors over past 4 years. Comparison with the overall confectionery market to identify overlaps and potential new lines.

- Quantify new and emerging opportunities using current and forecasted sales data on diet and functional confectionery and sports and energy bars in the US and Europe to 2011.

Your questions answered...

- Which healthy confectionery sector offers the the highest value sales potential in Europe and the US to 2011?

- What are the major consumer trends influencing new product development?

- What are the major industry drivers pushing growth in healthy confectionery?

- Are there similarities between the types of flavors and product tags in the overall confectionery market versus the healthy confectionery sector?

- Which product trends have made the biggest impact on NPD over the past 4 years?

Some key findings from this report...

- The healthy image associated with dark chocolate is contributing to growth in chocolate's market value, but it is worth noting that the growth rate (CAGR of 2.3% in Europe and 3.8% in the US) will be lower than expected in other highly innovative confectionery categories, including gum and cereal bars.

- The Spanish functional confectionery market has noted the strongest value increase in Europe from $51m in 2001 to $227m in 2011 (just behind the UK). Functional confectionery is attracting more attention than diet variants in Spain.

- Of all chewing gum products launched in 2007, 50.9% claimed to be healthy in some way. This increased from 38.5% in 2004.

- Overall, 23.9% of new healthy confectionery products carried a 'no sugar' label in 2007. 9.1% of healthy confectionery products claimed to be natural.

 Table of Contents Indulgence and Health in Confectionery Executive Summary 8 The healthy confectionery market 8 Market drivers 9 Innovation and NPD 10 Innovation trends 11 Conclusions 12 Chapter 1 Introduction 14 Market background 14 What is this report about? 15 Report structure 16 Chapter 2 The healthy confectionery market 20 Summary 20 Introduction 21 Better-for-you confectionery drives growth 21 Confectionery market value 22 By category 24 Healthy indulgence 25 Diet confectionery 27 Functional confectionery 29 Sports and energy bars 31 Company analysis 32 Zetar 32 Cadbury Schweppes 34 M&A of the year: Mars acquires Wrigley 36 Private label players 37 Global healthy confectionery market potential 38 Chapter 3 Market drivers 40 Summary 40 Introduction 41 Stagnation drives innovation 41 Rising number of diet-related illnesses 45 Junk food marketing 47 Health claims regulation 50 Targeting children (and gatekeepers) 51 Mobile phone and Internet marketing 53 Chapter 4 Innovation and NPD 56 Summary 56 Introduction 56 Category analysis 57 Chewing gum 59 Sugar confectionery 60 Chocolate 61 Snack bars 62 Regional analysis 63 Asia-Pacific 65 Europe 66 North America 68 South America 70 Middle East & Africa 71 Product tag analysis 73 Natural and organic 74 Premiumization 75 Diet-friendly 75 Flavor innovation 77 Flavor comparison to overall confectionery market 79 Innovative healthy savory flavor launches 81 Chapter 5 Innovation trends 84 Summary 84 Introduction 84 Trend analysis 85 Low and light 86 Natural and organic 90 Sports and energy 93 Wellness and wellbeing 98 Beauty 100 Healthy and natural 101 Indulgence through self-treating/rewards 102 The gender divide 102 Prevention and cure 102 Convenience (on-the-go, single-serve) 102 Innovative product examples 103 Functional 104 Chewing gum 106 Chocolate 107 Confectionery snack bars 108 Sugar confectionery 109 Next generation weight management 110 Premiumization 113 Chewing gum 114 Chocolate 115 Confectionery snack bars 115 Sugar confectionery 116 Sugar replacing ingredients 117 Targeting by age 119 Chapter 6 Conclusions 122 Summary 122 Introduction 122 European hotspot 122 Get real 123 Target specific health concerns 123 Optimize consumption occasions and consumer groups 123 Spread the brand story 124 Index 125 List of Figures Figure 4.1: Percentage of healthy confectionery products  launched in each category, 2004-2007 57 Figure 4.2: Percentage of healthy confectionery products launched,  by category, 2004-2008 58 Figure 4.3: Trident Splash and Trident Soft 60 Figure 4.4: Sula Polza Prirody by Perfetti Van Melle 61 Figure 4.5: Lotte Zero Mild 62 Figure 4.6: Percentage of healthy confectionery products launched,  by region, 2004-2007 64 Figure 4.7: Mentos Blast chewing gum 65 Figure 4.8: Rapunzel Organic Schokolade and Zotter chocolate bars 68 Figure 4.9: Bellybar Pregnancy Nutrition Chews, Kik Energy Balance  Ginseng Gum and Origins Sensory Therapy Chocolates Dark Chocolate Bars 70 Figure 4.10: Breick Diet Banadas en Chocolate 71 Figure 4.11: Elite Must Lychee Orange chewing gum 72 Figure 4.12: Sarotti Bio Vollmilch and Oekovital Bio Frutti-Mellows 74 Figure 4.13: Whitman's Organic Milk Chocolate Eggs 77Figure 5.14: Percentage of healthy confectionery new product launches,  by trend, 2004-2007 86 Figure 5.15: Importance of key features for the success of a new  confectionery product over the next three years 87 Figure 5.16: Choclatique's Boutique Box of Assorted Chocolates, Wrigley's  Orbit sugar-free gum and Welch's Fruit 'n Yogurt Snacks 90 Figure 5.17: Tearrow Natural Tea Flavor Sugarless Gum, Choconella Passionate  Organic Dark Chocolates, Premier Nutrition S-o-leil Organic Raw Food Bar  and Bissinger's Naturals Gummy Pandas 93 Figure 5.18: Sports and energy new product launches 97 Figure 5.19: New Tree chocolate, Ruth's MacaPower Bars and Wellness  Gummibonbons 99 Figure 5.20: Kanebo Cue Coenzyme Q10 Tablet, Amoriss and Hello Beauty  Oligo Collagen Marshmallows 104 Figure 5.21: XyliDent Pro Reducol Purukumi and Kracie Otoko Kaoru 106 Figure 5.22: Dove Vitalize Dark Chocolate, Vere Chocolate and Heart  Chocolate Candy Bar with CM-X 108 Figure 5.23: Salba Life Krispy Rice Bars 109 Figure 5.24: Glico PosCA 110 Figure 5.25: Weight management new product launches 113 Figure 5.26: Estroven Sugar Free Calci-Fresh Calcium Gum 114 Figure 5.27: Nutpatch Hazelnut Nougat 116 List of Tables Table 2.1: Value of the confectionery markets, Europe and US, ($m),  2006-2011 23 Table 2.2: Value of confectionery market by category, Europe and the US,  ($m), 2006-2011 25 Table 2.3: Value of healthy-indulgent (HI) food consumption occasions,  Europe and US, ($bn), 2006-2011 26 Table 2.4: Diet confectionery, Europe and US, ($m), 2001-2011 27 Table 2.5: Functional confectionery, Europe and US, ($m), 2001-2011 30 Table 2.6: Sports and energy bars, Europe and US, ($m), 2001-2011 32 Table 3.7: Drivers behind the purchase of a healthy versus a traditional  confectionery product 43 Table 3.8: Prevalence of obesity in the six major markets by age (000s),  2005 45 Table 3.9: Prevalence of overweight in the six major markets by age (000s),  2005 46 Table 3.10: Prevalence of cardiovascular disease in seven major markets,  2005 46 Table 4.11: Top 20 product tags on healthy confectionery launches,  2005-2007 73 Table 4.12: Top 20 flavors in healthy confectionery launches, 2005-2007 78 Table 4.13: Top 20 flavors in overall confectionery launches, 2005-2007 79 

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