June 25, 2008
McCoy’s Reworks Tortillas Offering
McCoy's is relaunching its range of Tortillas snacks in a drive to position all of its products as'man crisps'. Two flavours have been added to the United Biscuitsowned range - hot Chilli and Nacho Cheese. They will be rolled out next month to coincide with the Euro 2008 football championships.
The UK tortilla snack market is worth Pounds 100m and is growing at 4% year on year, according to United Biscuits. It is aiming to increase its share of the market against competitors such as Doritos.
McCoy's: focus on 'man crisps'
Copyright Haymarket Business Publications Ltd. May 14, 2008
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