June 25, 2008

McCoy’s Reworks Tortillas Offering

By Anonymous

McCoy's is relaunching its range of Tortillas snacks in a drive to position all of its products as'man crisps'. Two flavours have been added to the United Biscuitsowned range - hot Chilli and Nacho Cheese. They will be rolled out next month to coincide with the Euro 2008 football championships.

The previous range, which included a Hickory Smoked Ribs flavour variant, was missing its target male consumers, according to United Biscuits.

The UK tortilla snack market is worth Pounds 100m and is growing at 4% year on year, according to United Biscuits. It is aiming to increase its share of the market against competitors such as Doritos.

McCoy's: focus on 'man crisps'

Copyright Haymarket Business Publications Ltd. May 14, 2008

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