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Ice Cream Any Time With Dibs(R) Bite Sized Snack Bags

June 25, 2008

OAKLAND, Calif., June 25 /PRNewswire/ — Go ahead, be selfish! Dibs(R) ice cream snacks are now available in single-serving bags. Finally, you can let loose and finish every last chocolaty frozen morsel without sharing a bite. They are easy to take on the road for anytime, anywhere enjoyment.

“Today’s snackers lead fast paced lives! Crunch into creamy ice cream surrounded by a chocolaty shell for a snack break that’s one of a kind. In this new portable format, what’s not to love? Dibs Snack Bag is the perfect solution for that irresistible craving around the clock,” said Jennifer Eiseman, Brand Manager for Dibs Brand Snacks.

Packaged in boxes of 10 (enough for the whole family!), Dibs Bite-Sized Ice Cream Snack Bags are available in NESTLE CRUNCH(R) and Vanilla flavors at select grocery and retail locations nationwide for $4.99 – $5.99. Next time you feel like snacking, DO DIBS INSTEAD(TM)!

This summer, Dibs brand ice cream is giving talented undiscovered filmmakers the opportunity of a lifetime with the Dibs Bite-Sized Film Fest(TM). Teens across the country will get their shot at 15 minutes of fame when they create 30-45 second videos for a chance to win $10,000 and a chance to have their film aired on MTV. For more information, visit http://www.dibsfilmfest.com/

All trademarks are owned by Societe des Produits Nestle S.A., Vevey, Switzerland.

Dreyer’s Grand Ice Cream Holdings, Inc., and its subsidiaries manufacture and distribute a full spectrum of ice cream and frozen dessert products. Brands of frozen dessert products currently manufactured or distributed by Dreyer’s in the United States include Grand, Slow Churned(R), Dibs(R), Haagen-Dazs(R), Nestle(R) Drumstick(R), Nestle Crunch(R), Nestle(R) Butterfinger(R), Nestle(R) Toll House(R), Nestle(R) Carnation(R), Nestle(R) Push-Up(R), Frosty Paws(R), Eskimo Pie(R), Fruit Bars, Starbucks(R) and The Skinny Cow(R). The company’s premium products are marketed under the Dreyer’s brand name throughout the Western states and Texas, and under the Edy’s(R) brand name throughout the remainder of the United States. Internationally, the Dreyer’s brand extends to select markets in the Far East and the Edy’s brand extends to the Caribbean and South America. For more information on the company, please visit http://www.dreyersinc.com/. The Starbucks trademark is owned by Starbucks U.S. Brands, LLC and is licensed to the Starbucks Ice Cream Partnership, a joint venture partnership between Dreyer’s and Starbucks Holding Company. In the U.S. the Haagen-Dazs trademark is sub-licensed to Dreyer’s by Nestle.

Edy’s

CONTACT: Julie Lyons of SZPR, Inc., +1-760-943-2333, julie@szpr.com, forEdy’s

Web site: http://www.edys.com/




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