June 27, 2008

Bottlegreen to Overhaul Range

By Anonymous

Bottlegreen, a premium softdrinks brand, is to back its fresh look and the expansion of its range, with a promotional drive. The redesign for the brand's cordials has been handled by Ziggurat, which has added illustrations of fruit and herbs to the labels on its conical bottles.

The fresh packaging will roll out next month, together with three additional flavours - Pomegranate & Elderflower, Cox's Apple & Plum, and Cranberry & Orange Presse.

A Pounds 1m campaign, created by The Catapult Creative, will run across women's lifestyle and food magazines targeting 35- to 55- year-olds. Sampling activity will target a younger demographic of 25- to 35-year-olds.

Bottlegreen, which was founded in 1989, hopes to achieve sales of Pounds 25m by 2012 It recently recruited Storm Communications to handle its rebrand.

Copyright Haymarket Business Publications Ltd. Mar 26, 2008

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