July 2, 2008

Analyze the Functional Foods Market in the United States Including the Latest Trends, Innovations and Statistics

Research and Markets (http://www.researchandmarkets.com/research/74e6dd/functional_foods_i) has announced the addition of the "Functional Foods in the United States 2008" report to their offering.

This report focuses on four major segments within the functional foods market: dairy and margarine, cereal bars and snacks, and bakery. In addition to presenting sales data on a segment-by-segment basis, the report considers a range of topics and trends, including the following:

- Category developments contributing to the healthy competition in this market.

- The segments in which innovation is, and is not, taking place; and where Mintel sees the greatest prospect for future innovation.

- How marketers are conveying their USPs without running foul of regulations.

- Shifts in marketing messages across the board, and why some producers of functional foods don't market them as such.

- Who buys functional foods (age is a key determinant, but it's not what you think!), the surprising reasons consumers give for buying functional foods, and who is buying what.

- Which health claims are most prevalent, and which ones are poised to proliferate.

- The ubiquitous ingredient that is under-utilized and under-promoted.

Key Topics Covered:

- Product proliferation, innovation drive market

- Market Size and Forecast

- Competitive Context

- Segment Performance

- Retail Channels

- Market Drivers

- Leading Companies

- Brand Qualities

- Advertising and Promotion

- Functional Food Purchases

- Frequency of Functional Food Consumption

- Functional Foods Opinions and Interest

- Race and Ethnicity

- Interest in functional foods

- Simmons Cohort Analysis

Companies Mentioned:

- General Mills Inc

- Dannon Co

- Yoplait USA

- Kellogg Company

- Quaker

- Stonyfield Farm

- Kashi Co. Inc.

- American Heart Association, Inc.

- Odwalla Inc.

- Sara Lee Food & Beverage

- PepsiCo Inc

- Horizon Organic

- American Dietetic Association (ADA)

- Sara Lee Corporation

- Unilever USA

- Pillsbury

- Wal-Mart Stores, Inc

- Food and Drug Administration

- International Food Information Council Foundation (IFIC)

- National Cancer Institute (NCI)

- Dean Foods Company

- Kemps LLC

- Barilla America Inc

- Tropicana Products Inc.

- Naked Juice Company

- Johnson & Johnson

- Mars Incorporated

- Clif Bar Inc.

- Nature Valley

- National Dairy Council (NDC)

- Weight Watchers International Inc.

- Rose Acre Farms Inc.

- National Association of Convenience Stores

- Food Marketing Institute

- Grocery Manufacturers of America

- Snack Food Association (SFA)

- American Herbal Products Association

- National Nutritional Foods Association

- American Botanical Council (ABC)

- National Yogurt Association (NYA)

For more information visit http://www.researchandmarkets.com/research/74e6dd/functional_foods_i.