Analyze the Functional Foods Market in the United States Including the Latest Trends, Innovations and Statistics

July 2, 2008

Research and Markets (http://www.researchandmarkets.com/research/74e6dd/functional_foods_i) has announced the addition of the “Functional Foods in the United States 2008″ report to their offering.

This report focuses on four major segments within the functional foods market: dairy and margarine, cereal bars and snacks, and bakery. In addition to presenting sales data on a segment-by-segment basis, the report considers a range of topics and trends, including the following:

– Category developments contributing to the healthy competition in this market.

– The segments in which innovation is, and is not, taking place; and where Mintel sees the greatest prospect for future innovation.

– How marketers are conveying their USPs without running foul of regulations.

– Shifts in marketing messages across the board, and why some producers of functional foods don’t market them as such.

– Who buys functional foods (age is a key determinant, but it’s not what you think!), the surprising reasons consumers give for buying functional foods, and who is buying what.

– Which health claims are most prevalent, and which ones are poised to proliferate.

– The ubiquitous ingredient that is under-utilized and under-promoted.

Key Topics Covered:

– Product proliferation, innovation drive market

– Market Size and Forecast

– Competitive Context

– Segment Performance

– Retail Channels

– Market Drivers

– Leading Companies

– Brand Qualities

– Advertising and Promotion

– Functional Food Purchases

– Frequency of Functional Food Consumption

– Functional Foods Opinions and Interest

– Race and Ethnicity

– Interest in functional foods

– Simmons Cohort Analysis

Companies Mentioned:

– General Mills Inc

– Dannon Co

– Yoplait USA

– Kellogg Company

– Quaker

– Stonyfield Farm

– Kashi Co. Inc.

– American Heart Association, Inc.

– Odwalla Inc.

– Sara Lee Food & Beverage

– PepsiCo Inc

– Horizon Organic

– American Dietetic Association (ADA)

– Sara Lee Corporation

– Unilever USA

– Pillsbury

– Wal-Mart Stores, Inc

– Food and Drug Administration

– International Food Information Council Foundation (IFIC)

– National Cancer Institute (NCI)

– Dean Foods Company

– Kemps LLC

– Barilla America Inc

– Tropicana Products Inc.

– Naked Juice Company

– Johnson & Johnson

– Mars Incorporated

– Clif Bar Inc.

– Nature Valley

– National Dairy Council (NDC)

– Weight Watchers International Inc.

– Rose Acre Farms Inc.

– National Association of Convenience Stores

– Food Marketing Institute

– Grocery Manufacturers of America

– Snack Food Association (SFA)

– American Herbal Products Association

– National Nutritional Foods Association

– American Botanical Council (ABC)

– National Yogurt Association (NYA)

For more information visit http://www.researchandmarkets.com/research/74e6dd/functional_foods_i.

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