July 2, 2008
Analyze the Functional Foods Market in the United States Including the Latest Trends, Innovations and Statistics
Research and Markets (http://www.researchandmarkets.com/research/74e6dd/functional_foods_i) has announced the addition of the "Functional Foods in the United States 2008" report to their offering.
This report focuses on four major segments within the functional foods market: dairy and margarine, cereal bars and snacks, and bakery. In addition to presenting sales data on a segment-by-segment basis, the report considers a range of topics and trends, including the following:- Category developments contributing to the healthy competition in this market.
- The segments in which innovation is, and is not, taking place; and where Mintel sees the greatest prospect for future innovation.
- How marketers are conveying their USPs without running foul of regulations.
- Shifts in marketing messages across the board, and why some producers of functional foods don't market them as such.
- Who buys functional foods (age is a key determinant, but it's not what you think!), the surprising reasons consumers give for buying functional foods, and who is buying what.
- Which health claims are most prevalent, and which ones are poised to proliferate.
- The ubiquitous ingredient that is under-utilized and under-promoted.
Key Topics Covered:
- Product proliferation, innovation drive market
- Market Size and Forecast
- Competitive Context
- Segment Performance
- Retail Channels
- Market Drivers
- Leading Companies
- Brand Qualities
- Advertising and Promotion
- Functional Food Purchases
- Frequency of Functional Food Consumption
- Functional Foods Opinions and Interest
- Race and Ethnicity
- Interest in functional foods
- Simmons Cohort Analysis
- General Mills Inc
- Dannon Co
- Yoplait USA
- Kellogg Company
- Stonyfield Farm
- Kashi Co. Inc.
- American Heart Association, Inc.
- Odwalla Inc.
- Sara Lee Food & Beverage
- PepsiCo Inc
- Horizon Organic
- American Dietetic Association (ADA)
- Sara Lee Corporation
- Unilever USA
- Wal-Mart Stores, Inc
- Food and Drug Administration
- International Food Information Council Foundation (IFIC)
- National Cancer Institute (NCI)
- Dean Foods Company
- Kemps LLC
- Barilla America Inc
- Tropicana Products Inc.
- Naked Juice Company
- Johnson & Johnson
- Mars Incorporated
- Clif Bar Inc.
- Nature Valley
- National Dairy Council (NDC)
- Weight Watchers International Inc.
- Rose Acre Farms Inc.
- National Association of Convenience Stores
- Food Marketing Institute
- Grocery Manufacturers of America
- Snack Food Association (SFA)
- American Herbal Products Association
- National Nutritional Foods Association
- American Botanical Council (ABC)
- National Yogurt Association (NYA)
For more information visit http://www.researchandmarkets.com/research/74e6dd/functional_foods_i.