July 4, 2008

Pasty Maker Wins Sainsbury’s Deal

By Emma Corlett Business editor

The Proper Cornish Food Company has won a contract to supply Sainsbury's with a premium chilled "taste the difference" traditional Cornish steak pasty.

Hand-made in Cornwall using locally sourced ingredients where possible, the new Sainsbury's "Taste the Difference" pasty will be available at the group's stores across the country this summer.

The Sainsbury's contract is another significant development in the expansion of the family- run Bodmin food business, which is the UK's leading hand-made pasty manufacturer.

The Proper Cornish Food Company prides itself on producing authentic, great tasting pasties for the more discerning consumer - an ethos which matches the thinking behind the Sainsbury's Taste the Difference range.

Thomas Munoz, the buyer for pies and quiches at Sainsbury's, said: "Our Taste the Difference range is all about quality, authenticity in sourcing and most of all, great taste. Proper Cornish Food Company more than meets this criteria.

"The company's focus on using only the finest, natural ingredients and its traditional approach to pasty-making make them a key supplier for Sainsbury's going forward. The introduction of a traditional Cornish pasty to the range meets the growing demand for top-quality, convenient food that can be eaten on the move."

Four in 10 consumers say they buy savoury pastries on the go. Cornish pasties remain in favour with consumers, forming the largest sector in the savoury on-the-go market.

This contract win is another success story for Proper Cornish, which recently launched its own branded, pre-packed chilled range of pasties and a new range of "grab and go" mini Cornish shortbread biscuits.

Phil Ugalde, the Cornish company's managing director and co- founder, said: "We are delighted that our traditional steak pasty has been selected to form part of Sainsbury's well regarded Taste the Difference range.

"Proper Cornish pasties are made using the best-quality ingredients ensuring they taste delicious hot or cold, making them the ideal choice for those consumers who are always on the go.

"Our traditional steak pasty is made to an age-old family recipe and baked the traditional way in Cornwall.

"The traditional steak pasty remains the consumer favourite and is our best selling product to date.

"Sainsbury's Taste the Difference range embodies everything that Proper Cornish is about."

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