July 7, 2008
Alcoa’s Popular Dura-Bright(R) Wheel on Permanent Display In New Transportation Museum
Alcoa (NYSE:AA) announced today that a permanent aluminum wheel display has been placed in the recently opened over-the-road transportation museum, America On Wheels, located in Allentown, Pennsylvania.
On display is Alcoa's popular Dura-Bright(R) with XBR(TM) wheel along with a timeline graphic which visually tells the story of the 60-year history of the Alcoa aluminum forged wheel starting in 1948 to the present. The display is located in the Orientation Theatre, an area visitors first enter before touring the museum."Alcoa is pleased to support America On Wheels with a display of our popular Dura-Bright(R) with XBR(TM) technology wheel. The opening of this museum coincides with our 60th anniversary celebrating wheel innovation. The synergy of these two events couldn't have come at a better time to commemorate our history and the history of over-the-road transportation," says Victor Marquez, Global Vice-President of Marketing, Alcoa Wheel and Transportation Products.
The $17 million, 43,000-square-foot museum, opened on April 12, 2008.
"We are honored to prominently display Alcoa's wheel in our Orientation Theatre along with its impressive timeline. Thank you to Alcoa for helping the wheels go round," says Linda Merkel, Executive Director of America On Wheels.
Also featured in the museum are vintage Mack trucks, fire engines, motorcycles, buses, muscle cars, tires and wheels, as well as interactive games and educational tools. It is expected the museum will attracted 100,000 visitors a year.
About Alcoa Wheels and Transportation Products
Alcoa Wheel and Transportation Products, headquartered in Cleveland, Ohio, serves the commercial vehicle, automotive, and defense markets with products used in a range of applications including cast and forged aluminum wheels, aluminum space frames, specialized vacuum die cast products, niche products such as Dura-Bright(R) and Dura-Flange(R) wheels and M-Series(TM) medium truck wheels, as well as a variety of other aluminum components for these markets. AWTP is composed of three divisions: Transportation Products, Commercial Vehicle Wheels, and Automotive Wheels. It employs 2,800 people at 30 locations worldwide.
Alcoa is the world leader in the production and management of primary aluminum, fabricated aluminum and alumina combined through its active and growing participation in all major aspects of the industry. Alcoa serves the aerospace, automotive, packaging, building and construction, commercial transportation and industrial markets, bringing design, engineering, production and other capabilities of Alcoa's businesses to customers. In addition to aluminum products and components including flat-rolled products, hard alloy extrusions, and forgings, Alcoa also markets its Alcoa(R) wheels, fastening systems, precision and investment castings, structures and building systems. The Company has 97,000 employees in 34 countries and has been named one of the top most sustainable corporations in the world at the World Economic Forum in Davos, Switzerland. More information can be found at www.alcoa.com.