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Expect Help for Beauty, Brains and Body From Emerging Global Wellness Food Trends

July 9, 2008

The global store shelf will soon offer American consumers foods that move beyond addressing health concerns to those which improve their mood, firm their skin, sharpen their smarts and more. According to the “Emerging Health and Wellness Culinary Trend Mapping Report,” from the Center for Culinary Development (CCD) and Packaged Facts, the next wave of functional food and beverage trends speak to aging boomers, anxious to maintain a youthful appearance and healthy body, as well as to younger generations hoping to feel and look their best.

“What better way to reach consumers than through something that tastes good, while speaking to our deepest need to take control of our own health and happiness,” proclaims Kimberly Egan, CEO of CCD.

Niche Functions – The report charts global wellness trends that target niche functions like fending off facial wrinkles and increasing satiety. Unique ingredients, like collagen, amino acids such as GABA, newly developed fibers, and even age-old herbs like ginseng, are transforming familiar foods into powerhouse wellness products. Juices, smoothies, soups, marshmallows and even frozen vegetables are getting a makeover so we can, too.

Range of Benefits – Trends range from more natural, what we call Huetrition(TM) or nutrition by color, to more scientific, such as brain enhancing foods fortified with specific nutrients geared toward optimal performance. Others, like immunity foods, offer more health related benefits, while mood foods, for example, seek to improve our day, the report states.

The Culinary Trend Mapping Report is co-published by the Center for Culinary Development and Packaged Facts. Individual issues and annual subscriptions are available at www.packagedfacts.com.

About Packaged Facts – Packaged Facts publishes market intelligence on a wide range of consumer industries, including consumer goods and retailing, foods and beverages, demographics, pet, and financial products. Packaged Facts also offers a full range of custom research services. For more information contact Jenn Tekin at 240-747-3015 or jtekin@marketresearch.com.

About The Center for Culinary Development – CCD, a full-service food and beverage development and research company that blends culinary creativity with strategic marketing expertise, celebrates 15 years of successful product innovation. Visit www.ccdsf.com, or contact Kara Nielsen at 415-693-8900 x 110 or kara@ccdsf.com.

 Contact: Jenn Tekin 240-747-3015 jtekin@marketresearch.com

SOURCE: Packaged Facts




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