July 15, 2008

Two Irresistible Flavors Are Now Available in One Great Cereal

Sonny the Cuckoo Bird shakes up the ready-to-eat cereal aisle this summer with the unveiling of new Cocoa Puffs(R) Combos. This is the first Cocoa Puffs flavor extension since the brand launched its "munchy, crunchy, chocolaty" version in 1958. Fifty years later, new Cocoa Puffs Combos pair two top-tasting puffs - vanilla and chocolate - in every breakfast bowl.

No more having to choose between chocolate and vanilla. No need to mix cereals together to get the flavor combination you want in your cereal bowl. "Kids love to mix together chocolate and vanilla, two of their favorite flavors," said Scott Dorman, associate marketing manager, General Mills. "Cocoa Puffs Combos gives kids the perfect combination of flavors they want, and parents will love the nutrition."

A bowl of Cocoa Puffs Combos provides 12 essential vitamins and minerals, including Vitamin D and Calcium which help maintain strong bones. The chocolate and vanilla puffs make for a tasty combination and offer at least 8 grams of whole grain per serving. New Cocoa Puffs Combos will be available nationally beginning the middle of June, 2008.

General Mills is a leading global manufacturer and marketer of consumer foods products, with annual worldwide net sales of $10.8 billion. Its global brand portfolio includes Betty Crocker, Pillsbury, Green Giant, Haagen-Dazs, Old El Paso, Bugles and more. It also has more than 100 U.S. consumer brands, more than 30 of which generate annual retail sales in excess of $100 million. Included in the U.S. portfolio are some of the nation's most popular brands including Cheerios, Wheaties and other Big G cereal brands; Yoplait and Colombo yogurts, Betty Crocker desserts and dinner mixes; Betty Crocker and Nature Valley snacks; Totino's frozen pizza and snacks; and Progresso ready-to-serve soups. General Mills is also a leader in the bakeries and foodservice business as a major supplier of baking and other food products to the foodservice and commercial baking industries.