Robeks Docks With New "Space Chimps" Movie
Posted on: Thursday, 17 July 2008, 18:00 CDT
The Summer of Fun continues with Robeks Corporation, a premium fruit smoothie national franchisor, with a fun-filled tie-in to "Space Chimps," the newest, kid-centric animated movie from Starz Media, the producers of wildly popular "Men in Black" and The "Shrek" Trilogy.
The national promotion rolls out as an in-store Robeks Strawnanaberry Sweepstakes and coincides with the opening of "Space Chimps" in movie theaters July 18. The grand prize winner lands an exciting and educational family vacation for four to the Kennedy Space Center, Orlando, Florida, for 4-days and three-nights. Five secondary prizes will be awarded for $100 worth of Robeks smoothies.
Consumers can enter-to-win the Robeks Strawnanaberry Sweepstakes online at www.robeks.com or in-store at participating locations in the 155 + store Robeks national franchisee network. Winners will be selected in a random drawing by an independent judging organization.
Promotional elements include $350,000 in national radio tags (including Radio Disney) to direct new consumers to Robeks locations to enter the sweepstakes; a system-wide direct mail drop (FSI) during the week of July 14th with two coupon offers for the popular Strawnanaberry(TM) smoothie; and point-of-purchase materials from posters and window clings to counter cards and crew buttons. No purchase is necessary to win.
About Robeks
Since 1996, Robeks goal has been to make eating a healthy meal quick and easy with premium, made-to-order fruit smoothies, squeezed-fresh fruit/vegetable juices, healthy snacks, sandwiches/wraps, salads and frozen yogurt (in most locations). Robeks serves nine million + 'guests' annually at more than 155 locations in 16 states and D.C. Robeks was named No. 16 on Restaurant Business Magazine's 2007 list. Visit www.robeks.com
About Starz Media
STARZ MEDIA, LLC is a full-service production and distribution company, creating proprietary intellectual properties as well as content created under contracts for other media companies. The key businesses at Starz Media are STARZ HOME ENTERTAINMENT (which includes the Anchor Bay Entertainment and Mango Entertainment brands); FILM ROMAN; STARZ PRODUCTIONS, and worldwide sales and distribution to all platforms. For more information, visit www.starzmedia.com
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Contact: Carolyn Smith Magnus & Co. 626.695.9630 or 744.0711 carolyn@magnusco.com
SOURCE: Robeks Corporation
Source: MARKET WIRE
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