July 18, 2008

Best of the Best in Driving Seat As Holidaymakers Flock to Win Top Cars

Airports promoter of luxury supercars as competition prizes, Best of the Best, has drawn its own winning ticket for business with an increase in turnover of nearly 24 per cent to pounds 7.3 million.

Profit after tax was pounds 597,000 against pounds 558,000 12 months earlier and the business is confident that it will maintain its trading position despite the impact of the credit crunch.

The company said that during the year ended 30 April it had opened five new sites including one in the new Terminal Five at Heathrow and its first international site at Copenhagen International Airport. Other international sites are under discussion.

The company has a site at Birmingham International Airport which is trading above expectations and at East Midlands. Both opened in the last financial year.

The company had also signed a long-term seven year contract with the British Airports Authority which underpins its business in the UK.

The prize cars which make appearances are Ferrari, Aston Martin DB9, Porsche and Audi R8 models. The draw is made at the end of each month.

Best of the Best has built up a data base of 300,000 registered players and its internet site is also making a significant contribution to turnover which represents about 23 per cent of total sales during the year.

William Hindmarsh, chief executive, said: "We are confident about the business going forward but we cannot ignore the present economic climate."

Rupert Garton, commercial director, said at the start of the new financial year in May and June there had been sales growth at airports and online.

(c) 2008 Birmingham Post; Birmingham (UK). Provided by ProQuest Information and Learning. All rights Reserved.