Sweet Nick’s Desserts Owners to Be Honored in Corona Ceremony
The new owners of Sweet Nick’s Desserts, a small manufacturer of specialty edible confections, are to be honored at a ribbon-cutting ceremony in Corona on Thursday, July 31st. The mayor of the City of Corona, along with business leaders, is expected to attend the event to be held at 1520 Commerce Street Unit G in Corona.
Company President Micki Sturdivant and Vice President J.D. Sturdivant took over the manufacturing company in January as its third owner since it was founded in 1986. The husband-and-wife team, both have marketing backgrounds in the food industry. They have already created a new marketing strategy to turn the small manufacturer of signature homemade cookies, dessert bars and muffins into a bigger wholesale business. They currently have 150 customers from Simi Valley to San Diego and six employees.
The Sturdivants are retooling their website and have changed their logo to a fancier graphic of a baker with a “Quality You Can Taste” slogan. They have created new brochures to target specific clients from restaurants and cafeterias to corporate offices. They have added cookie dough fundraising to their product mix, targeting schools, sports teams and church organizations. In addition, all of their products are available with zero transfats. In the future, the company hopes to expand their bakery facility and sell throughout California. California Manufacturing Technology Consulting is working with the company on strategic planning and on building a franchise.
The secret to Sweet Nick’s success won’t be just their chocolate chip cookies, it’ll be their flexibility. Said Micki Sturdivant: “Our niche is if a customer needs a new product, we have the talent and capability to develop it.”
About California Manufacturing Technology Consulting
A private, nonprofit corporation, CMTC was established in 1992 to provide high value consulting services to California’s high tech and traditional small and medium-size manufacturers to increase their competitive advantage through improved methods of management and manufacturing. Today, through its regional teams, CMTC provides consulting services in the practice areas of Strategic Business, Lean Enterprise, Information Technology, Energy Services, Quality, Distribution and Supply Chain Management. CMTC’s regional teams cover Los Angeles, the Inland Empire, Orange County, Ventura/Santa Barbara County, the San Fernando/San Gabriel Valley, the San Joaquin Valley and San Diego/Imperial County. For more information, visit www.cmtc.com.