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Luna & Larry’s Coconut Bliss Now Available Nationwide Online Through Partnership With Diamond Organics

July 24, 2008

Evolotus PR

Gary Smith, 818-783-0569

gary@evolotuspr.com

or

Bliss Unlimited

Larry Kaplowitz, 541-345-0020

larry@coconutbliss.com

Logo: http://www.coconutbliss.com

Bliss Unlimited, LLC, creator of Luna & Larry’s Coconut Bliss(R), the first ice cream made from coconut milk, today announced that Diamond Organics, a premier online retailer of organic products for direct home delivery, will stock and ship Coconut Bliss throughout the country.

Made from a base of naturally rich, cholesterol-free coconut milk and sweetened with low-glycemic agave syrup, Coconut Bliss is USDA- certified organic and 100 percent vegan. It is a healthy alternative to dairy- and soy-based frozen dessert on a par with superpremium ice creams. Diamond Organics now carries the full line of flavors, including Cherry Amaretto, Vanilla Island, Dark Chocolate, Mint Galactica, Cappuccino, Naked Coconut, Chocolate Hazelnut Fudge and Strawberry Lemon Love.

“This agreement with Diamond Organics is a milestone for the company, since it is the first to make Coconut Bliss available to consumers throughout the U.S.,” said Bliss Unlimited cofounder Larry Kaplowitz. “Friends and fans on the East Coast and in the Midwest have been waiting for some time for this announcement, and we could not have a better partner than Diamond Organics to fulfill these requests.”

“Coconut Bliss is an ideal fit in our product catalog, since it is in line with our mission of providing the freshest, most wholesome and delicious organic foods to a national base of customers,” said Kathleen Hamilton, cofounder of Diamond Organics. “We are delighted to be the first to make Coconut Bliss available to a national base of customers.”

Customers like Misha, in Reno, Nevada, praise Coconut Bliss for being the best non-dairy, soy-free, gluten-free and sugar-free ice cream on the market. “You have finally satisfied an ice creamy itch that no frozen treat has satisfied in years,” she told the company in an email.

“I’ve been on a strict diet as recommended by my doctor; I’m allergic to everything and I can’t have sugar,” said Lisa, another customer in Seattle, Wash. “For a foodie like me, that was a tough sentence. Coconut bliss has made my life worth living lately.”

In addition to www.diamondorganics.com, Coconut Bliss is sold in natural foods stores and some supermarkets throughout 16 western states. Demand for this superpremium, organic vegan dessert has grown, and the company recently celebrated its 500th store ‘win,’ a significant achievement compared to just one year ago when the product was limited to 54 stores in two states. A complete store list is available at www.coconutbliss.com.

Along with nationwide availability, the company announced it has appointed Doug Furlong to the newly created position of general manager. Furlong has nearly 25 years of experience in the frozen desserts industry thanks to previous positions at Oregon Ice Cream Company and Turtle Mountain.

About Diamond Organics

Diamond Organics, Inc. has provided certified organically grown food and other organic products by direct home delivery since 1990. The company has provided a consistent year-round selection of the highest-quality organically grown fresh fruits and vegetables to individuals nationwide through catalog, telephone, and web-based ordering. Diamond Organics receives, packs, and ships orders from its Moss Landing, Calif. facilities in the heart of the largest collection of established organic farms in the nation. Orders are shipped by FedEx for next-day air delivery across the country. Orders from customers in the Northern California region are shipped overnight by less expensive ground delivery. The company is committed to being a profitable business, serving its customers, organic farmers, employees and shareowners through innovative marketing and distribution. For more information please visit www.diamondorganics.com.

About Bliss Unlimited

Bliss Unlimited, LLC was founded to create a satisfying ice cream without the health and ecological impacts associated with dairy, soy or sugar. As a healthy whole food, consciously prepared from nutritious and beneficial ingredients, Luna & Larry’s Coconut Bliss is the evolution of ice cream. USDA-certified organic and 100 percent vegan, Coconut Bliss is based on naturally rich, cholesterol- free coconut milk packed with lauric acid and medium-chain triglycerides (MCTs) and agave syrup, a natural low-glycemic sweetener. The company values ecological and social sustainability, and strives to use the highest quality and most ethically produced organic ingredients it can find. The company is privately owned and based in Eugene, Ore., and has been operating since Winter 2005. For more information please visit www.coconutbliss.com.

(c) 2008 BUSINESS WIRE. Provided by ProQuest Information and Learning. All rights Reserved.




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