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Virgin America Now Offering 'Main Cabin Select' Service

Posted on: Monday, 28 July 2008, 06:00 CDT

SAN FRANCISCO, July 28 /PRNewswire/ -- Virgin America, the California-based airline that is on a mission to make flying good again, today announced that guests now have a new option called "Main Cabin Select" (MCS), in addition to First Class and Main Cabin service currently available on every Virgin America flight. The new service is taking Main Cabin to the next level by offering guests the greatest available legroom within the existing Main Cabin configuration, at 38-inches of seat pitch in the exit row and in the bulkhead, as well as a host of perks that every traveler loves.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080123/LAW179LOGO-b )

"Our guests expect an upscale experience for less and they've been very enthusiastic about features like our on-demand menu and in-flight entertainment platform. We've responded by offering a new service option that combines many popular elements of our Main Cabin experience with the other premium services all travelers want," said Virgin America President and CEO David Cush.

Main Cabin Select service will offer:

-- Complimentary food, cocktails, and beverages from the full in-flight menu, via the airline's unique touch-screen food ordering system

-- All-access pass to the Red In-flight Entertainment(TM) system's countless on-demand entertainment options, including premium TV and films (currently live TV, videogames, Google Maps, MP3s and music videos are complimentary for every class of service)

-- 38-inches of seat pitch -- A dedicated overhead bin space for luggage

In addition to special features in the air, MCS also offers guests premium services before leaving the ground:

-- Priority check-in at airports -- Priority security screening -- Priority aircraft boarding

"MCS is for the business or leisure traveler who wants a more streamlined boarding process, a spacious, custom-designed leather seat, an unlimited all-access pass to the most extensive in-flight entertainment library in the skies, and the ability to order cocktails, food and snacks right from their seatback video touch-screen or remote control," added Cush. "In short, this is for the traveler who wants an upscale experience for far less than what they would pay for business class on someone else."

Virgin America's premium entertainment options includes a 25-film library with latest releases like "Ironman,""Hancock," and "Smart People," as well as premium TV like Showtime's "The Tudors" and NBC Universal's "The Office."

MCS will be available for purchase starting Sept. 15, 2008, for flights from mid-October 2008 on.

Virgin America's brand new planes offer guests mood lighting, custom-designed leather seats and the Red In-flight Entertainment(TM) system which allows guests to control their on-board travel experience. Guests can order food, watch one of 25 movies, satellite TV, play a videogame, create a personal play list from over 3,000 MP3 music tracks onboard or instant message with other guests - all from a 9-inch video touch-screen and qwerty keyboard/remote control at every seat.

Virgin America currently flies to seven cities with flights from: San Francisco (SFO) to Los Angeles (LAX), SFO to New York (JFK), SFO to San Diego (SAN), SFO to Washington (IAD), SFO to Las Vegas (LAS), SFO to Seattle (SEA), LAX to JFK, LAX to IAD, LAX to SEA and starting Sept. 4, 2008, non-stop flights from JFK to LAS.

EDITORS NOTE: Virgin America is a U.S. controlled and operated airline and an entirely separate company from Virgin Atlantic. Sir Richard Branson's Virgin Group is a minority share investor in Virgin America.

About Virgin America: Launched in August 2007, Virgin America is a California-based airline that offers guests attractive fares and a host of innovative features aimed at reinventing air travel. Virgin America's base of operations is San Francisco International Airport's ultra-modern and convenient International Terminal. The airline's new Airbus A320-family aircraft offer guests interactive in-flight entertainment systems, power outlets for laptops and other electronic devices. In July 2008, Virgin America won "Best Domestic Airline" in Travel + Leisure World's Best Awards. In Zagat's 2007 Global Airlines Survey of frequent fliers, the airline was ranked No. 1 among U.S. carriers for quality in First/Business Class and No. 2 for quality in Main Cabin. To learn more: http://www.virginamerica.com/

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20080123/LAW179LOGO-bPRN Photo Desk, photodesk@prnewswire.com

Virgin America

CONTACT: Abby Lunardini of Virgin America, +1-650-533-7576,abby.lunardini@virginamerica.com

Web site: http://www.virginamerica.com/

Source: PRNewswire

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