July 28, 2008

FEMSA Delivers 9.4% Operating Income Growth in 2Q08

MONTERREY, Mexico, July 28 /PRNewswire-FirstCall/ -- Fomento Economico Mexicano, S.A.B. de C.V. ("FEMSA") today announced its operational and financial results for the second quarter of 2008.

   Second Quarter 2008 Highlights:    * Consolidated total revenues grew 7.7% and income from operations 9.4%.     -- Operating leverage driven mainly by OXXO and Coca-Cola FEMSA.  

* Coca-Cola FEMSA total revenues and income from operations increased 6.7% and 8.9%, respectively.

-- Double-digit income from operations growth in its Latincentro and Mercosur divisions, combined with a stable performance in its Mexico division, drove these results.

* FEMSA Cerveza total revenues increased 7.2% and income from operations grew 0.6%.

-- Sales volume grew 2.9% in Mexico, 4.4% in exports and a robust 12.8% in Brazil.

-- Top line growth offset continued raw material pressures and sustained marketing investments behind our brands across our operations, resulting in stable income from operations.

* OXXO continued its steady pace of strong growth and margin expansion.

-- Total revenues and income from operations increased 11.2% and 40.9%, respectively, delivering over 20% growth in income from operations for the ninth consecutive quarter, resulting in an operating margin expansion of 140 basis points to reach 6.5%.

Jose Antonio Fernandez, Chairman and CEO of FEMSA, commented "During the second quarter we were again able to deliver consolidated operating income growth ahead of revenues in spite of an environment of sustained raw materials and inflationary pressures across our markets. These results highlight our team's commitment to growth as well as the benefits of our balanced and diversified beverage platform. FEMSA Cerveza's positive pricing trends in the key Mexican market, combined with contained administrative expenses, offset the continued pressure coming from grain prices and sustained marketing activity. During the quarter Coca-Cola FEMSA closed the acquisition of Remil, the new franchise territory in Brazil expanding its presence in this fast-growing market, and continued capturing the benefits of integrating Jugos del Valle into its platform. Meanwhile, OXXO opened 215 net new stores to reach 5,851 nationwide, picking up the pace of expansion and delivering strong bottom-line growth for the ninth consecutive quarter."

To obtain the full text of this earnings release, please visit our Investor

  Relations website at http://www.femsa.com/investor  under the Financial Reports                                  section.   

This report may contain certain forward-looking statements concerning our future performance that should be considered as good faith estimates made by us. These forward-looking statements reflect management's expectations and are based upon currently available data. Actual results are subject to future events and uncertainties, which could materially impact our actual performance.

FEMSA is the leading beverage company in Latin America. It controls an integrated beverage platform that comprises Coca-Cola FEMSA, the largest Coca- Cola bottler in the region; FEMSA Cerveza, one of the leading brewers in Mexico, with presence in Brazil, and an important beer exporter to the United States and other countries; and OXXO, the largest and fastest growing convenience store chain in Mexico with over 5,800 stores.

Fomento Economico Mexicano, S.A.B. de C.V.

CONTACT: FEMSA Investor Contact, +52-818-328-6167, [email protected];or FEMSA Media Contact, +52-818-328-6046, [email protected]

Web site: http://www.femsa.com/http://www.femsa.com/investor