July 29, 2008

New Quaker(R) Chewy Granola Bars With Protein Serve Up an All-Star Nutrient in a Great-Tasting, On-the-Go Snack

CHICAGO, July 29 /PRNewswire/ -- As back to school season approaches, moms will score big points with their little all-stars by helping fuel their sports and activity-filled days with new Quaker(R) Chewy Granola Bars with Protein. Made with a combination of 5 grams of protein per serving and whole grains, these new snack bars are sure to be a team favorite and can help moms earn the title of MVP -- Most Valuable Parent! Available in kid-pleasing flavors like Nutty Peanut Butter and Peanut Butter & Chocolate, they deliver taste and protein to your family at home or on-the-go.

"Protein plays an important role in children's growth and development, helps kids feel full longer, and is a key component in any well-balanced diet. Yet all too often, in this day and age of fast food and picky eaters, protein is overlooked in children's diets," said Dr. Laura Jana, pediatrician, parenting expert, and mother of three. "Parents often think of dairy or meats when it comes to protein, but convenient snacks like the new Quaker Chewy Granola Bars with Protein can also provide families with an appealing option."

Quaker Chewy Granola Bars with Protein are great-tasting and nutritious -- they're one of the only snack bars with protein that have the whole family's tastes in mind. In fact, these new snack bars provide the same amount of protein as a snack-size container (4 oz.) of flavored yogurt. They also provide 1 gram of fiber, have zero grams of trans fat, and are cholesterol-free.

"Moms told us they're looking for ways to get more protein into their families' diets, especially at snack time. That's why we're introducing Quaker Chewy Granola Bars with Protein," said Dave Kimbell, vice president of Quaker Foods & Snacks. "These delicious granola bars are sure to please everyone in the family."

Quaker Chewy Granola Bars with Protein are available in grocery stores and super stores nationwide for a suggested retail price of $3.19 per box of eight bars.

In addition to this new product, Quaker offers a variety of snack bar options to meet the needs of families, including: Chewy Granola Bars, Chewy 90 Calorie Granola Bars, Chewy 25% Less Sugar Granola Bars, Granola Bites, Chewy Dipps Chocolatey Covered Granola Bars, Sweet & Salty Crunch Granola Bars, Simple Harvest Chewy Multigrain Granola Bars, Breakfast Cookies, Morning Minis, Muffin Bars, Fruit Flavor Crisp Bars, Fruit Flavor Crisp Bites, and Oatmeal to Go Bars.

   For more information, please visit http://www.quakersnackbars.com/.    About Quaker Snack Bars  

Quaker Snack Bars is an extensive product line within the Quaker Oats brand, including a variety of Quaker Chewy Granola Bars and baked snacks. Headquartered in Chicago, and a unit of PepsiCo, Inc., the Quaker Oats Company is one of the world's largest consumer packaged goods companies. For nearly 130 years, Quaker's brands have served as symbols of quality, great taste and nutrition. Holding No. 1 positions in their respective categories, Quaker Oats, Quaker Rice Cakes and Quaker Chewy Granola Bars are consumer favorites. For more information, please visit http://www.quakersnackbars.com/.

About PepsiCo

PepsiCo is one of the world's largest food and beverage companies, with 2007 annual revenues of more than $39 billion. The company employs approximately 185,000 people worldwide, and its products are sold in approximately 200 countries. Its principal businesses include: Frito-Lay snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices and Quaker foods. The PepsiCo portfolio includes 17 brands that generate $1 billion or more each in annual retail sales. PepsiCo's commitment to sustainable growth, defined as Performance with Purpose, is focused on generating healthy financial returns while giving back to communities the company serves. This includes meeting consumer needs for a spectrum of convenient foods and beverages, reducing the company's impact on the environment through water, energy and packaging initiatives, and supporting its employees through a diverse and inclusive culture that recruits and retains world-class talent. PepsiCo is listed on the Dow Jones North America Sustainability Index and the Dow Jones World Sustainability Index. For more information, please visit http://www.pepsico.com/.

SOURCE Quaker Oats Company

CONTACT: Candace Mueller of Quaker Foods & Snacks, +1-312-821-2709,[email protected]; or Abi O'Donnell of Ogilvy Public Relations,+1-312-397-6038, abigail.o'[email protected], for Quaker Oats Company

Web site: http://www.quakersnackbars.com/http://www.pepsico.com/