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Nu Skin Enterprises Reports Second-Quarter 2008 Results

July 31, 2008

PROVO, Utah, July 31 /PRNewswire-FirstCall/ — Nu Skin Enterprises, Inc. today announced second-quarter revenue of $321.7 million, a 12 percent improvement over the prior-year period. Revenue was positively impacted 6 percent by foreign currency fluctuations. Earnings per share for the quarter were $0.32 compared to $0.21, a 52 percent improvement over the same quarter of 2007. Quarterly earnings were positively impacted $0.03 from the translation of yen-denominated debt to U.S. dollars.

“We’re pleased with the strength of our business,” said Truman Hunt, president and chief executive officer. “We are seeing good global momentum due to improved distributor alignment and strong product initiatives, which was demonstrated by 31 percent growth in our personal care brand and continued stability in our nutrition line. We also continue to reap benefits from our business transformation efforts, particularly on our bottom line as evidenced by a 170 basis point improvement in operating margin. Overall, our global operations are generating positive results and we remain on track to deliver our 2008 business objectives.”

Regional Results

North Asia. Second-quarter revenue in North Asia was $151.0 million, compared to $145.7 million for the same period in 2007. North Asia’s results were positively impacted approximately 7 percent by foreign currency fluctuations. A local-currency revenue decline of 13 percent in Japan was offset by a 23 percent revenue increase in South Korea. The number of executive distributors in the region was down 6 percent while the number of active distributors was essentially even with the prior-year period.

Americas. Revenue in the Americas was $57.3 million, a 26 percent increase over the prior-year period. In the United States, revenue improved 21 percent, while in Canada and Latin America revenue grew by 32 percent and 88 percent, respectively. Both the executive and active distributor counts in the region improved 13 percent over prior-year results.

Greater China. Revenue in Greater China increased 7 percent to $55.8 million for the quarter primarily due to foreign currency fluctuations. The regional convention held in Hong Kong during the quarter generated local currency revenue growth of 29 percent. Sales declines of 3 and 14 percent in Taiwan and Mainland China, respectively, include the negative impact of distributors from both markets making purchases at the regional convention in Hong Kong. The executive distributor count in the region increased 1 percent, while the number of active distributors was down 15 percent.

Europe. Revenue from Europe was $30.4 million, a 61 percent improvement over the prior-year period. Results in the region were positively impacted approximately 13 percent by foreign currency fluctuations and benefited from strong growth in virtually all parts of the European region. Executive and active distributor counts in the region increased 43 percent and 30 percent, respectively, compared to the prior-year period.

South Asia/Pacific. Revenue in South Asia/Pacific was $27.2 million, a 9 percent improvement over the prior year. Regional results were positively impacted approximately 6 percent by favorable foreign currency fluctuations, as well as by solid results in most markets. The region’s second-quarter executive count improved 1 percent while the active distributor count decreased 7 percent compared to the same period in 2007.

Operational Performance

The company’s gross margin was 81.6 percent, a 60-basis-point decrease over the prior-year period. The decline is due in part to a shift in global revenue mix from Japan to other markets with slightly lower gross margins, and by a dramatic increase in sales of the Galvanic Spa System II, which has a slightly lower gross margin than the company average.

Selling expenses as a percent of revenue were 42.6 percent in the second quarter, a 30-basis-point improvement. General and administrative expenses were $96.5 million, or 30.0 percent of revenue, compared to $91.8 million, or 32.0 percent of revenue in the prior-year period. Second-quarter general and administrative expenses were negatively impacted approximately $4.6 million by foreign currency fluctuations and $5.0 million in distributor convention expenses. Prior-year results did not include any significant convention expenses but did include approximately $2.8 million of restructuring costs associated with the closing of Brazil.

The company’s income tax rate for the quarter was 37.7 percent. In addition, the company’s cash and short-term investment position at the end of the quarter was $94.4 million while dividend payments during the quarter were $7.0 million. The company repurchased $2.0 million of its outstanding shares during the quarter.

Outlook

“Our second-quarter performance keeps us on course to achieve record results in 2008,” said Hunt. “Going forward, we will continue to fuel the strong growth that we are seeing in the majority of our markets and capitalize on the business transformation efforts that are yielding bottom-line improvement. We also anticipate that the increasing geographic diversity of our global revenue mix will continue to strengthen the company as we see impressive growth continuing in South Korea, Europe, the United States and Latin America.

“While we are seeing great strength in the majority of our markets, we remain focused on improving our business in Japan. As we announced in a separate release, we are deploying additional management resources to Japan with the formation of a North Asia regional management team, a management structure consistent with our other regions. This group is charged with executing proven growth initiatives in Japan that are consistent with what is working in our most successful markets.

“Looking ahead, we are optimistic about the potential of our business and believe we are in an ideal position to capitalize on our competitive advantages. From a product perspective, we are looking stronger than ever. With robust personal care and nutrition portfolios, we are uniquely positioned to deliver anti-aging technologies that enable our distributors to demonstrate the difference of our products. Moreover, as the world’s economic situation remains relatively unstable, we are seeing more and more people looking at our business opportunity as a source of supplemental or replacement income,” concluded Hunt.

“Based on our recent results and continuing to model a yen rate of 108 to the dollar, we are increasing our revenue guidance to $1.23 to $1.24 billion with earnings per share of $1.17 to $1.22,” said Ritch Wood, chief financial officer. “We anticipate third-quarter revenue of $305 to $310 million, and earnings per share in the $0.30 to $0.32 range,” concluded Wood.

The company’s management will host a webcast with the investment community on July 31, 2008 at 11 a.m. (EDT). Those wishing to access the webcast, as well as the financial information presented during the call, can visit the Investor Relations page on Nu Skin Enterprises’ website, http://www.nuskinenterprises.com/. An archive of the webcast will be available at this same URL through Aug. 15, 2008.

The Company

Nu Skin Enterprises, Inc. is a global direct selling company operating in 47 markets throughout Asia, the Americas and Europe. The company markets premium-quality personal care products under the Nu Skin(R) brand, science-based nutritional supplements under the Pharmanex(R) brand, and technology-based products and services under the Big Planet(R) brand. Nu Skin Enterprises is traded on the New York Stock Exchange under the symbol “NUS.” Nu Skin Enterprises’ press releases are available online at http://www.nuskinenterprises.com/.

Please note: This press release, particularly the “Outlook” section, contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934 that represent the company’s current expectations and beliefs, including, among other things: (i) management’s belief that it is on track to reach its 2008 objectives and targets; (ii) management’s anticipation that strong growth will continue, particularly in South Korea, Europe, the United States and Latin America, and that business transformation efforts will continue to yield bottom-line improvement; (iii) management’s confidence and optimism with respect to its business and product portfolio; and (iv) management’s revenue and earnings projections for 2008 and the third quarter of 2008 set forth in the “Outlook” section. The forward-looking statements and related assumptions involve risks and uncertainties that could cause actual results and outcomes to differ materially from any forward-looking statements or views expressed herein. These risks and uncertainties include, but are not limited to: (a) risks that could adversely impact the company’s operations or financial results in its markets, including its largest market, Japan, such as negative market conditions, foreign currency exchange rate fluctuations, material decreases in executive-level and active distributors, or the company’s failure to execute effective initiatives in these markets; (b) uncertainty regarding the impact on our business of the increased regulatory scrutiny of the direct selling industry in Japan and our efforts to increase distributor compliance efforts in this market; (c) an increase in complaints to consumer protection agencies in Japan regarding the activities of some distributors and the associated risks to our business if such increase results in further regulatory scrutiny; (d) regulatory risks associated with the company’s tools and products, which could inhibit our ability to market a tool or product in a market if it is determined to be a medical device in any market or if our distributors make unauthorized claims that would cause such products to be classified as drugs; (e) continued regulatory scrutiny and investigations in Mainland China, which have from time to time in the past, and could in the future, negatively impact the company’s business, including the interruption of sales activities in stores, loss of licenses, and the imposition of fines; (f) risks that the direct selling regulations in China are interpreted or enforced by governmental authorities in a manner that negatively impacts the company’s current or planned business model there, including continued delays and uncertainty in the provincial direct selling licensing process, and risk that the implementation of a direct selling model will not result in the anticipated growth of the company’s business in China given the restrictive nature of the direct selling laws; (g) any failure of current or planned initiatives or products to generate interest among distributors and customers and generate sponsoring and selling activities on a sustained basis; (h) any inability of the company to obtain necessary product registrations for its nutritional and personal care products in a timely manner, increased regulatory scrutiny of nutritional products by regulators or changes in regulatory requirements that impact our products; (i) any failure of the implementation of recent business transformation initiatives to reduce overhead and drive growth; (j) adverse publicity related to the company’s business, products, industry or any legal actions or complaints by distributors or others similar to claims made against some of the company’s competitors; and (k) continued competitive pressures in the company’s markets. The company’s financial performance and the forward-looking statements contained herein are further qualified by a detailed discussion of associated risks set forth in the documents filed by the company with the Securities and Exchange Commission, including the company’s Annual Report on Form 10-K filed on February 29, 2008 and Quarterly Report on Form 10-Q filed on May 12, 2008. The forward-looking statements set forth the company’s beliefs as of the date of this release, and the company assumes no duty to update the forward-looking statements contained in this release to reflect any change except as required by law.

                         NU SKIN ENTERPRISES, INC.               Consolidated Statements of Income (Unaudited)            For the Second Quarters Ended June 30, 2008 and 2007                  (in thousands, except per share amounts)                                                     2008             2007   Revenue:       North Asia                                 $151,025         $145,693       Americas                                     57,253           45,469       Greater China                                55,778           52,099       Europe                                       30,445           18,943       South Asia/Pacific                           27,212           25,037   Total revenue                                   321,713          287,241    Cost of sales                                    59,319           51,090    Gross profit                                    262,394          236,151    Operating expenses:       Selling expenses                            136,983          123,317       General and administrative expenses          96,480           91,810   Total operating expenses                        233,463          215,127    Operating income                                 28,931           21,024    Other income (expense), net                       4,110              897   Income before provision for income taxes         33,041           21,921   Provision for income taxes                       12,440            8,129    Net income                                      $20,601          $13,792    Net income per share:       Basic                                         $0.32            $0.21       Diluted                                       $0.32            $0.21    Weighted average common shares outstanding:       Basic                                        63,561           64,523       Diluted                                      64,269           65,343                            NU SKIN ENTERPRISES, INC.               Consolidated Statements of Income (Unaudited)           For the Six Month Periods Ended June 30, 2008 and 2007                  (in thousands, except per share amounts)                                                     2008             2007   Revenue:       North Asia                                 $300,459         $285,952       Americas                                    107,669           87,788       Greater China                               105,682          101,052       Europe                                       53,278           37,466       South Asia/Pacific                           52,714           48,623   Total revenue                                   619,802          560,881    Cost of sales                                   113,516          101,769    Gross profit                                    506,286          459,112    Operating expenses:       Selling expenses                            264,896          239,755       General and administrative expenses         185,035          180,782   Total operating expenses                        449,931          420,537    Operating income                                 56,355           38,575    Other income (expense), net                      (1,719)             103   Income before provision for income taxes         54,636           38,678   Provision for income taxes                       20,546           14,386    Net income                                      $34,090          $24,292    Net income per share:       Basic                                         $0.54            $0.37       Diluted                                       $0.53            $0.37    Weighted average common shares outstanding:       Basic                                        63,509           65,228       Diluted                                      64,242           66,098                            NU SKIN ENTERPRISES, INC.                  Consolidated Balance Sheets (Unaudited)                               (in thousands)                                              June 30, 2008  December 31, 2007   ASSETS   Current assets:       Cash and cash equivalents                $92,558           $87,327       Current investments                        1,820             5,225       Accounts receivable                       25,802            23,424       Inventories, net                         107,675           100,792       Prepaid expenses and other                45,174            49,576                                                273,029           266,344    Property and equipment, net                   84,743            88,529   Goodwill                                     112,446           112,446   Other intangible assets, net                  84,392            86,163   Other assets                                 135,427           129,761            Total assets                       $690,037          $683,243    LIABILITIES AND STOCKHOLDERS' EQUITY   Current liabilities:       Accounts payable                         $27,449           $24,108       Accrued expenses                         106,739           115,620       Current portion of long-term debt         27,257            31,441                                                161,445           171,169    Long-term debt                               158,904           169,229   Other liabilities                             71,564            67,836       Total liabilities                        391,913           408,234    Stockholders' equity:       Class A common stock                          91                91       Additional paid-in capital               214,072           209,821       Treasury stock, at cost                 (414,220)         (413,976)       Retained earnings                        566,955           546,832       Accumulated other comprehensive loss     (68,774)          (67,759)                                                298,124           275,009            Total liabilities and             stockholders' equity              $690,037          $683,243                            NU SKIN ENTERPRISES, INC.              Distributor/Preferred Customer Growth by Market                                                              % Increase                  As of June 30, 2008  As of June 30, 2007    (Decrease)                   Active*  Executive  Active*   Executive Active*  Executive    North Asia      329,000   14,292    329,000    15,188      -       (5.9%)   Americas        174,000    4,921    154,000     4,346    13.0%     13.2%   Greater China   130,000    6,443    153,000     6,376   (15.0%)     1.1%   Europe           71,000    2,648     55,000     1,852    29.1%     43.0%   South Asia/    Pacific         64,000    2,168     69,000     2,142    (7.2%)     1.2%    Total           768,000   30,472    760,000    29,904     1.1%      1.9%    *  Active distributors include preferred customers and distributors      purchasing products directly from the company during the quarter.  

Nu Skin Enterprises, Inc.

CONTACT: Investors, Scott Pond, +1-801-345-2657, spond@nuskin.com, orMedia, Kara Schneck, +1-801-345-2116, kschneck@nuskin.com, both of Nu SkinEnterprises, Inc.

Web site: http://www.nuskinenterprises.com/




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