New Chartwell Report Reveals Utilities' Single Most Successful Strategy for Marketing Energy Efficiency Programs
Posted on: Thursday, 31 July 2008, 12:00 CDT
ATLANTA, July 31 /PRNewswire/ -- Of the wide variety of energy efficiency programs utilities offer, they typically find most success with HVAC incentives, energy audits, CFL efforts and new home construction programs, according to Chartwell's latest report, Marketing Energy Efficiency. Utilities typically measure success in energy efficiency by looking at number of participants and amount of energy saved.
The report discusses utilities' marketing strategies, including market research and customer segmentation; media or avenues used to reach customers; and messaging used with various residential and commercial customer groups to promote efficiency programs.
Marketing Energy Efficiency also reveals what utilities say is their single most effective marketing strategy and the best customer segments to target with each energy efficiency program.
The 74-page report includes an examination of data from a Chartwell survey of utility energy efficiency marketing or program managers; analysis of industry trends and best practices in energy efficiency marketing; and 10 in-depth case studies focusing on success stories from utilities such as Pacific Gas & Electric, National Grid, Progress Energy and Nevada Power.
Marketing Energy Efficiency is available from Chartwell for $795 and is part of Chartwell's Products, Services & Programs Research Series, which focuses on utility products, services and marketing issues.
For information on membership or the individual report, contact Kristy Dickens at (800) 432-5879, (404) 237-9099 or kdickens@chartwellinc.com; or visit http://www.chartwellinc.com/ or Chartwell's Energy Library at http://www.energylibrary.com/ .
ABOUT CHARTWELL INC.
Chartwell is a specialized information provider that facilitates knowledge exchange among utility professionals responsible for management practices and technology solutions. Chartwell publishes best practices case studies, quantitative research and electronic newsletters, and hosts conferences and other events for utility professionals.
Chartwell Inc.
CONTACT: Jennifer Allen of Chartwell, +1-404-237-9099 Ext. 28,jallen@chartwellinc.com
Web site: http://www.chartwellinc.com/http://www.energylibrary.com/
Source: PRNewswire
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