July 31, 2008

Credit Crunch Bites Sarnie Sales

Cash-strapped workers are shunning shop-bought sandwiches and making their own packed lunch, a leading supermarket said today.

Shoppers trying to survive the credit crunch are also spending less on takeaways and making home-made "fakeaways" of their favourite dishes, according to Sainsbury's.

The supermarket chain said sales of plastic lunch boxes have shot up by more than a third (36%) in the past month and sandwich bag sales have also risen by a quarter (25%).

More than a third (37%) of people questioned in a poll for Sainsbury's said they were spending less on takeaways and 15% said they had stopped buying them completely.

The YouGov poll of 2,000 people found more than a quarter (28%) said they often used leftover meat and vegetables in either home- made curries or stir fries. And almost a quarter (22%) said they were trying to make better use of their leftovers as a direct result of the credit crunch.

A fifth (20%) said they now threw away less food.

Sainsbury's said sales of "fakeaway" ingredients including curry pastes, poppadums, coconut milk and naan breads have all risen.

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