Verizon Wireless Rolls Out Evolutionary Store Design in Cambridge, Massachusetts
BOSTON, Aug. 5 /PRNewswire/ — Verizon Wireless is breaking new ground in the U.S. wireless retail experience today with the introduction of its evolutionary store design in Cambridge, Massachusetts. The 4,500 square foot store, located at 95 Mount Auburn Street in Harvard Square, offers consumers a high-tech and hands-on experience with wireless voice, data, music and video services.
The store design — incorporated in new Verizon Wireless stores around the country in 2008 — features a bright new design and integrates a number of innovative systems and operational enhancements designed to streamline the sales process and enhance the customer experience, including:
— Notebook computers demonstrating BroadbandAccess, the company’s high-speed wireless Internet service geared toward mobile professionals, business customers, and on-the-go college students. Verizon Wireless cell sites in Massachusetts and across New England offer 3G wireless broadband connectivity.
— More than 55 working models of handsets, PC cards and other devices for customers to try.
— A greeter kiosk that allows customers to check in once they enter the store and list their wireless needs, so representatives can quickly assist them.
— A bill payment kiosk that allows customers to make account payments quickly and easily using checks, cash or credit/debit cards.
— Customer Service and Technical Support departments, making it easy for customers to get account information, customer service and address technical issues from trained in-store staff.
“The new Harvard Square location provides increased customer service and shopping convenience to the area’s many students and residents,” said Verizon Wireless District Manager April Esposito. “Increasing demand for Verizon Wireless’ products, such as wireless broadband Internet, is driving our network and store expansions across New England.”
Verizon Wireless has invested more than $45 billion since it was formed to increase the coverage and capacity of its national network. Regionally the company has invested nearly $2.2 billion into its New England network, including over $292 million in 2007 alone.
The new Verizon Wireless Communications Store is open Monday through Saturday 9:00 a.m. to 10:00 p.m. and Sunday from 10:00 a.m. to 6:00 p.m., and can be reached at (617) 441-6790.
The new design has been introduced in more than 100 new locations around the country, including Boston, Massachusetts and North Kingstown, Rhode Island. The new design will be introduced in additional locations — either new or existing — throughout the rest of 2008.
About Verizon Wireless
Verizon Wireless operates the nation’s most reliable wireless voice and data network, serving 68.7 million customers. Headquartered in Basking Ridge, N.J., with 70,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications and Vodafone (NYSE and LSE: VOD). For more information, go to: http://www.verizonwireless.com/. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at http://www.verizonwireless.com/multimedia.
Editor’s Note: High-resolution images and broadcast-quality B-Roll of Verizon Wireless’ evolutionary store design are available at http://www.verizonwireless.com/multimedia.
Verizon Wireless
CONTACT: Michael Murphy of Verizon Wireless, +1-781-932-1213; or AnneElise O’Connor for Verizon Wireless, +1-617-548-2765
Web site: http://www.verizonwireless.com/http://www.verizonwireless.com/multimedia