Discover the Latest Trends in Confectionery, As Natural, Functional and Wellness Trends Emerge

Research and Markets (http://www.researchandmarkets.com/research/1e216b/indulgence_and_hea) has announced the addition of the “Indulgence and Health In Confectionery: Emerging Natural, Functional and Wellness Trends” report to their offering.

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Our consumer goods portfolio of reports can be used across a wide range of business functions to assess market conditions and devise future strategies and cover the food, drink, health, cosmetics, toiletries, dairy categories and key consumer issues including eRetail and marketing.

Key issues examined by this report…

– Concerns about marketing to kids. The concept of a ban on junk food is being debated around the world, as governments are choosing to step in and attempt to halt the increase in numbers of overweight and obese children and adults. Manufacturers including Kraft Foods, Mars, Nestle, Unilever and General Mills have agreed that they will not advertise food and drink on the television, in print or on the Internet to young children, or promote products in primary schools.

– Obesity levels rising. Weight management is a growing trend within the global food and drinks marketplace. Although confectionery brands have been criticized for contributing to the rising number of overweight and obese people in the world, there is potential for credible and innovative brands to shake off this reputation and offer weight management products to people who are following low-calorie and/or low-fat diets

– Stagnation drives innovation. The overall confectionery market does not have especially strong growth rates. It is an established, mature and long-standing category within the global food market, which is characterized by low but positive growth. Health offers new opportunities for growth.

This new report will enable you to…

– Predict future market growth levels using this report’s analysis of epidemiology data on cardiovascular disease and obesity in the 7 major markets (France, Germany, Italy, Spain, UK, the US and Japan).

– Understand the key trends in the confectionery market that have impacted marketing and NPD as well as confectionery sales potential, including EU health claims regulation and nutritional labelling.

– Improve targeting and the effectiveness of your NPD strategies with this report’s analysis of Product scan data of over 3,000 healthy product launches across the confectionery sector between 2004 and 2007. Detailed analysis of the top 20 product tags/descriptions and top 20 flavours over past 4 years. Comparison with the overall confectionery market to identify overlaps and potential new lines.

– Quantify new and emerging opportunities using current and forecasted sales data on diet and functional confectionery and sports and energy bars in the US and Europe to 2011.

Some key findings from this report…

– The healthy image associated with dark chocolate is contributing to growth in chocolate’s market value, but it is worth noting that the growth rate (CAGR of 2.3% in Europe and 3.8% in the US) will be lower than expected in other highly innovative confectionery categories, including gum and cereal bars.

– The Spanish functional confectionery market has noted the strongest value increase in Europe from $51m in 2001 to $227m in 2011 (just behind the UK). Functional confectionery is attracting more attention than diet variants in Spain.

– Of all chewing gum products launched in 2007, 50.9% claimed to be healthy in some way. This increased from 38.5% in 2004.

– Overall, 23.9% of new healthy confectionery products carried a ‘no sugar’ label in 2007. 9.1% of healthy confectionery products claimed to be natural.

Key Topics Covered:

– The Healthy Confectionery Market

– Market Drivers

– Innovation and NPD

– Innovation Trends

– List of Figures

– List of Tables

Companies Mentioned:

– Nutpatch

– Estroven

– Glico PosCA

– Salba Life

– Zetar

– Cadbury Schweppes

For more information visit http://www.researchandmarkets.com/research/1e216b/indulgence_and_hea.