BAA Cleveland Appoints Vice President to Oversee Operations at New AIRMALL(R) at Cleveland Hopkins International Airport
BAA Cleveland, the newly appointed developer of retail, food and beverage concessions at Cleveland Hopkins International Airport (CLE), is pleased to announce the appointment of Tina LaForte as vice president of BAA Cleveland. In this role, Tina will oversee the transformation of concessions and the eventual opening of the new AIRMALL(R) at CLE.
“Tina has extensive experience in all aspects of airport retail development, and she understands the value proposition that the AIRMALL(R) delivers to both concessionaires and passengers,” said Mark Knight, president of BAA Cleveland. “She is a highly valued member of the BAA team, and we can think of no better person to pilot our newest effort in Cleveland.”
“I am excited about this new challenge and pleased to be part of this important development for both the City of Cleveland and Cleveland Hopkins International Airport,” added Tina. “The new AIRMALL(R) at Hopkins will strategically combine branded local and national concepts to offer the highest-quality goods and services at ‘Regular Mall Prices…Guaranteed.’ It’s an award-winning formula that generates the highest per-passenger spend in the industry and promises to generate a host of new concessions jobs at Hopkins.”
In February, Cleveland Mayor Frank Jackson announced that the City of Cleveland had forged a ten-year contract with BAA to develop and manage concessions at Cleveland Hopkins International Airport. The city anticipates that the new AIRMALL(R) at CLE will double retail sales figures at Hopkins over a ten-year period, double the number of concession jobs and double the current participation rate of local and minority-owned companies.
Tina LaForte has a decade of experience in a broad array of retail operations, including management, customer service, sales, merchandising and inventory. Her hands-on involvement with tenant operations has included the implementation of customer-service-based incentive programs. She is also highly skilled at developing relationships with tenant management, lending professional support and guidance in managing operational issues, improving performance and increasing sales.
Prior to her appointment in Cleveland, Tina was general manager of BAA Maryland, Inc, operator of the AIRMALL(R) at Baltimore/Washington International Thurgood Marshall Airport (BWI). She also served as retail operations executive of BAA Pittsburgh, operator of the highly successful AIRMALL(R) at Pittsburgh International Airport (PIT).
Tina and her husband live in Lakewood, OH.
About BAA Cleveland
BAA Cleveland, Inc. is the developer and manager of the retail and concessions program at Cleveland Hopkins International Airport (CLE). In 2008, BAA entered into a ten-year contract with the City of Cleveland to transform the retail, food and beverage concessions into the AIRMALL(R) at Cleveland Hopkins International Airport, a strategic combination of well-known national brands and high-quality local concepts offered at “Regular Mall Prices…Guaranteed.” BAA Cleveland is a project of BAA USA, the master developer and manager of the retail, food and beverage operations at the AIRMALLs(R) at Pittsburgh International Airport, Baltimore/Washington International Thurgood Marshall Airport, and Boston Logan International Airport (Terminals B and E). BAA USA is an affiliate of BAA Limited, the world’s leading airport company, which owns and operates seven UK airports (Heathrow, Gatwick, Stansted, Southampton, Aberdeen, Edinburgh and Glasgow). For more information, visit www.airmall.com or www.baausa.com.