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Baskin-Robbins Opens Northern Florida for Franchise Sales; Plans More Than 50 New Stores

August 12, 2008

CANTON, Mass., Aug. 12 /PRNewswire/ — Baskin-Robbins, America’s favorite neighborhood ice cream shop, is rapidly expanding its Northern Florida footprint with today’s announcement that Pensacola, Jacksonville and the surrounding areas of Panama City and Tallahassee are now open for franchise sales. More than 50 new stores are projected over the next several years throughout the region and the surrounding counties of Escambia, Leon, Wakulla, Okaloosa, Duval, Nassau, Clay, Putnam and Santa Rosa, among others.

Currently, Baskin-Robbins operates more than 15 locations in and around Pensacola and Jacksonville and more than 170 stores across Florida. The company plans to open 200 locations statewide in small and large markets over the next several years. Baskin-Robbins will open more than 400 stores globally in 2008.

Baskin-Robbins’ Northern Florida launch is part of an aggressive growth strategy, which includes expanding in existing markets while entering new cities throughout the country. The company is actively seeking new franchisees willing to own and operate a minimum of three stores in the region.

“As the Baskin-Robbins brand continues to develop in Northern Florida, we’re now looking for franchisees in the region with strong financial backgrounds to manage multiple stores and a passion for their local communities,” said James Franks, national director of franchising, Baskin-Robbins. “We are excited about new franchisees joining our team who are ready to work on their business and not just in it. Our small business, small network approach allows owners to develop a strong presence in their market and play a vibrant part in the daily lives of people who live and work in the area.”

Baskin-Robbins offers franchisees a variety of store concepts including free standing stores, sites within shopping centers, kiosks and other retail environments. Furthering its commitment to its franchisees, Baskin-Robbins also offers a range of support systems including: complete training, site selection assistance, design and construction, marketing, and technology assistance.

To share information about franchising opportunities in Northern Florida, Baskin-Robbins is hosting a franchising seminar at the Hilton Pensacola Beach Gulf Front on August 19, 2008 from 2:00 p.m. – 4:00 p.m. and at the Jacksonville Marriott on August 21, 2008 from 2:00 p.m. – 4:00 p.m. Included in the discussion will be the brand’s new store design, new logo, marketing, training and site selection. To register for the event and learn more, visit the seminars and events link at http://www.baskinrobbins.com/FranchiseOpportunities/.

Over six decades ago, Baskin-Robbins was founded by ice cream enthusiasts Burton “Burt” Baskin and Irvine “Irv” Robbins who shared a dream to create an innovative ice cream store that would be a neighborhood gathering place for families. Today, more than 300 million people visit Baskin-Robbins each year to sample the more than 1,000 flavors in its ice cream library, as well as enjoy its full array of frozen treats including ice cream cakes, frozen beverages and sundaes.

“Baskin-Robbins will satisfy a growing demand in Northern Florida for high-quality ice cream, specialty frozen desserts and beverages,” said Franks. “Over the past 62 years, Baskin-Robbins has become the brand of choice for consumers, and has consistently delighted them with our irresistible flavors and treats. We look forward to being an important part of region’s communities.”

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 29th annual Franchise 500(R) ranking, Baskin-Robbins is the world’s largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 5,800 retail shops in more than 30 countries. Baskin-Robbins was founded by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin’ Brands, Inc. family of companies. For further information, visit http://www.baskinrobbins.com/.

    Contact:  Kim Ryan              Fish Consulting              770.932.0695              kryan@fish-consulting.com  

Baskin-Robbins

CONTACT: Kim Ryan of Fish Consulting, +1-770-932-0695,kryan@fish-consulting.com

Web site: http://www.baskinrobbins.com/http://www.baskinrobbins.com/FranchiseOpportunities




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