August 19, 2008

A Market Analysis of the Chocolate Confectionery Market in the U.S. 2008

Research and Markets ( has announced the addition of the "Chocolate Confectionery in the United States 2008" report to their offering.

The chocolate confectionery industry is slow growing, driven primarily by the popularity of premium chocolate. This report looks at issues facing the industry, including:

- The overall flattening sales rates and the sinking fortunes of snack-sized and sugar-free segments

- The dynamics of chocolate retailing and the strength of non-traditional channels

- The declining share of sales through supermarkets, and what can be done to shore up that channel

- Potential new products and how they could attract new user groups

- What consumers eat when they crave something sweet -- and how manufacturers of chocolate can move into other industries

- Counterintuitive chocolate products: natural, organic, and functional. Savory chocolates -- with herbal or spicy flavor notes -- are a niche market, but adults may consider them worth a try

- Who eats candy -- beyond kids and teens -- and how chocolate gift giving varies by holiday

Key Topics Covered:

- Scope and Themes

- Market Size and Forecast

- Competitive Context

- Segment Performance

- Retail Channels

- Market Drivers

- Leading Companies

- Innovation and Innovators

- Advertising and Promotion

- Who Buys Chocolate and for Whom?

- Premium and Organic Chocolate

- Brands

- Purchases for Others

Companies Mentioned:

- Hershey Company, The

- Greenfield Online

- Lindt & Sprangli (U.S.)

- Mars Incorporated

- Nestle USA

- Godiva Chocolatier

- Russell Stover Candies Inc.

- The Ghirardelli Chocolate Company

- Cadbury Schweppes Americas Confectionery

- The National Confectioners Association of the U.S. (NCA)

- Wm. Wrigley Jr. Company

- Kraft Foods Inc. (U.S.A.)

- Ferrero U.S.A. Inc.

- Wal-Mart Stores (USA)

- U.S. Department of Agriculture

- Joseph Schmidt Confections

- R.M. Palmer Company

- National Confectioners Association

- Coca-Cola Company (The) (USA)

- Masterfoods USA Inc

- U.S. Bureau of Labor Statistics

- National Association of Convenience Stores

- Saks Incorporated

- Blockbuster USA

- Guylian

- Alpine Confections Inc.

- Tootsie Roll Industries Inc.

- Carrefour

- Hampden Group Plc

- Trader Joe's Company Inc

- Kellogg Company

- Pepsi-Cola North America

- Dannon Co

- Co-operative Group

- Food Marketing Institute

- International Foodservice Distributors Association (IFDA)

- Food Distributors International

- Chocolate Manufacturers Association

For more information visit