Giant-Carlisle Renews With DemandTec to Manage Pricing and Promotions
Posted on: Wednesday, 20 August 2008, 00:00 CDT
SAN CARLOS, Calif., Aug. 20 /PRNewswire-FirstCall/ -- DemandTec, Inc. , a leading provider of on-demand optimization solutions for retailers and consumer products manufacturers, today announced that Giant Food Stores, LLC, a division of Ahold USA, has renewed its contract for DemandTec's Everyday Price Management, Promotion Planning & Optimization and Deal Management software services. Giant-Carlisle, headquartered in Carlisle, PA, and operator of stores in Pennsylvania, Maryland, Virginia and West Virginia, has been a DemandTec customer since 2005.
"Giant-Carlisle is renewing its contract with DemandTec because of the improvements in productivity we've realized since implementing the technology. DemandTec has helped automate the entire price and promotion business process for all categories throughout our stores," said Ron Domenick, senior vice president of non-perishables at Giant-Carlisle.
Giant-Carlisle uses Everyday Price Management to streamline the price management process with rules-based pricing, price maintenance and price execution. The company is also implementing Promotion Planning & Optimization to plan promotions that better meet their business objectives based on a scientific understanding of consumer response to discounts, advertisements and in-store displays, as well as other demand drivers. Deal Management is being used by the retailer to streamline trade funds presentation, negotiation and reconciliation processes.
Today, 98% of Giant-Carlisle's vendor deals are negotiated via the Deal Management service on the DemandTec TradePoint Network(TM).
Everyday Price Management, Promotion Planning & Optimization, and Deal Management are component services of DemandTec Lifecycle Price Optimization(TM), a comprehensive solution for managing pricing across the entire store and DemandTec End-to-End Promotion Management(TM), a complete solution for managing the complex promotion process with external and internal collaboration.
"DemandTec is committed to providing Giant-Carlisle with improved efficiencies and effectiveness in their pricing and promotions, as well as more productive relationships with their suppliers. We are proud of our association with such an innovative retailer and to be helping them in meeting their current and future needs," said Dan Fishback, president and chief executive officer of DemandTec.
About Giant-Carlisle, LLC
Giant-Carlisle, LLC, one of the leading supermarket operations in the U.S., currently operates stores in Pennsylvania, Maryland, Virginia, and West Virginia under the names of Giant Food Stores, Martin's Food Markets and FoodSource. As a company, Giant is proud to work with hundreds of local organizations in the communities it serves and has a long-standing commitment to eradicate hunger and improve the quality of life for children. For more information about Giant Food Stores, visit http://www.giantfoodstores.com/.
About DemandTec
DemandTec enables retailers and consumer products companies to optimize merchandising and marketing decisions, individually or collaboratively, to achieve their sales volume, revenue, and profitability objectives. DemandTec software services utilize DemandTec's science-based software platform to model and understand consumer behavior. DemandTec customers include more than 140 leading retail and consumer products manufacturers such as Advance Auto Parts, Best Buy, Circle K Stores, ConAgra Foods, Delhaize America, Dr Pepper Snapple Group, General Mills, Giant-Carlisle, H-E-B Grocery Co., Hormel Foods, Monoprix, Safeway, Sara Lee and Tyson Foods. Connected via the DemandTec TradePoint Network(TM), DemandTec customers have collaborated online on more than 1.5 million trade deals. For more information, please visit http://www.demandtec.com/.
DemandTec Safe Harbor
This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the effectiveness of DemandTec's solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.
DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. DemandTec Lifecycle Price Optimization(TM) and DemandTec End-to-End Promotion Management(TM) are trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.
DemandTec, Inc.
CONTACT: media, Cassandra Moren of DemandTec, Inc., +1-650-226-4690,cassandra.moren@demandtec.com; or investors, Michael Kern of ICR,+1-617-956-6731, michael.kern@icrinc.com, for DemandTec, Inc.
Web site: http://www.demandtec.com/http://www.giantfoodstores.com/
Source: PRNewswire-FirstCall
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