August 20, 2008
Tobacco One, Inc. Obtains Agreement to Sell and Promote Its New “ROJO’s” Brand Cigarette Within Mexico’s Vast Taxi Network
Tobacco One, Inc. (Pink Sheets: TBCO), is pleased to announce that it has recently entered into an exclusive distribution agreement with Consejo Nacional Del Transporte of Mexico City, Mexico. Consejo Nacional Del Transporte is the governing taxi union body and will act as the gateway for Tobacco One's exposure in over 120,000 taxicabs nationwide. This agreement was signed and authorized by Union Leader Pablo Cruz Maldonado. Tobacco One began a test market of 600 taxi cabs on Saturday, August 16, 2008. Tobacco One President Shawn Ulizio commented, "This agreement further demonstrates Tobacco One's commitment of creatively selling and promoting our Rojo's brand in all available venues throughout Mexico and Latin America. Our management team in Mexico is to be commended for all of their accomplishments over the last month." The taxi program will be a voluntary participation program for up to 120,000 drivers who will exclusively offer Rojo's brand cigarettes for sale to potentially millions of customers weekly.
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