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Krispy Kreme’s Fan-Favorite Football Doughnuts Back in Stores Just in Time for Kickoff

August 25, 2008

WINSTON-SALEM, N.C., Aug. 25 /PRNewswire-FirstCall/ — Krispy Kreme Doughnuts, Inc. is giving football fans across the country another way to root for their favorite teams and get excited about football season!

Krispy Kreme’s fan-favorite football doughnuts are now available in participating stores, just in time for kickoff. These classic yeast-raised doughnuts are cut into small football shapes, and then topped with chocolate icing and decorated with white laces. Football doughnuts, which can be customized with your favorite team’s colors, are the tasty way to show your team spirit this season.

Krispy Kreme is also featuring tailgate packs, which include one dozen football doughnuts and one dozen of Krispy Kreme’s Original Glazed. This one-of-a-kind snack is perfect to share with friends and family while watching the big game.

“Every year, we have customers anxiously awaiting the arrival of football doughnuts in stores,” said Krispy Kreme’s Chef Ron Rupocinski. “Krispy Kreme doughnut tailgate packs are the perfect treat for pre-game tailgates or a halftime snack. We hope our customers will make Krispy Kreme a part of their game day and Monday Night Football ritual!”

Football doughnuts are available from now until September 30. Beginning on October 1, football doughnuts will be available only on weekends until Super Bowl Sunday on February 1. Specially ordered team color football doughnuts can be ordered at no additional cost by calling a local participating Krispy Kreme store at least 48 hours in advance.

About Krispy Kreme

Krispy Kreme is a leading branded specialty retailer of premium quality sweet treats, including its signature hot Original Glazed(R) doughnut. Headquartered in Winston-Salem, NC, the company has offered the highest quality doughnuts and great tasting coffee since it was founded in 1937. Krispy Kreme is proud that for decades its Fundraising program has helped non-profit organizations raise millions of dollars in needed funds. Today, Krispy Kreme and its one-of-a-kind Hot Light can be found in approximately 490 locations around the world. Visit us at http://www.krispykreme.com/.

Information contained in this press release, other than historical information, should be considered forward-looking. Forward-looking statements are subject to various risks, uncertainties and assumptions. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or expected. Among the key factors that may have a direct bearing on Krispy Kreme’s operating results, performance or financial condition are the outcome of pending governmental investigations, including by the Securities and Exchange Commission (the “SEC”) and the United States Attorney’s Office for the Southern District of New York; potential indemnification obligations and limitations of our director and officer liability insurance; the quality of Company and franchise store operations; our ability, and our dependence on the ability of our franchisees, to execute on our and their business plans; our relationships with our franchisees; our ability to implement our international growth strategy; our ability to implement our new domestic operating model and refranchising strategy; currency, economic, political and other risks associated with our international operations; the price and availability of raw materials needed to produce doughnut mixes and other ingredients; compliance with government regulations relating to food products and franchising; our relationships with wholesale customers; our ability to protect our trademarks; risks associated with our high levels of indebtedness; restrictions on our operations and compliance with covenants contained in our secured credit facilities; changes in customer preferences and perceptions; significant changes in our management; risks associated with competition; and other factors discussed in Krispy Kreme’s Annual Report on Form 10-K for fiscal 2008 and other periodic reports filed with the SEC..

Krispy Kreme Doughnuts, Inc.

CONTACT: Ayana Hernandez, +1-919-334-3781,ayana.hernandez@fleishman.com, for Krispy Kreme Doughnuts, Inc.

Web site: http://www.krispykreme.com/




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