August 25, 2008

Great American Cookies Presents an Easy Way to Enjoy Cookie Cakes All Year Long – Online Cookie Cake Ordering

ATLANTA, Aug. 25 /PRNewswire-FirstCall/ -- Great American Cookies is proud to present an even easier way for customers to enjoy signature cookie cakes year round - the newly added online cookie cake ordering system. This simple and straightforward method of placing orders will save customers time by offering the option of ordering cakes from their home or office. Once orders have been placed, customers can pop over to any participating Great American Cookies location and pick up the perfect treat for birthdays, back to school events and all other occasions.

Great American Cookies, a NexCen Brands, Inc. ("NexCen") franchise, offers cookie cakes in a variety of shapes and sizes that can be customized according to any event and personality. Searching for a new innovative dessert design to impress your guests? Cookie cakes cater to a wide range of people pleasing children and adults alike. So this season, when gathering with your friends and family to celebrate the final days of summer, serve something everyone can enjoy.

Cookie cake orders can be made by visiting the Great American Cookies Web site. Customers will then be able to follow a link to a participating store's site and view pictures of size options, descriptions and specific pricing. After making a cookie cake selection, customers will be taken to a shopping cart where they will provide contact information, a special cookie cake message, and pick up date and time.

"We are excited to bring online cookie cake ordering to all Great American Cookies' customers," stated Jenn Johnston, senior vice president brand marketing for NexCen Franchise Management. "The new online ordering system will allow customers to place orders at any time so they can pick up delicious cookie cakes at their convenience."

Great American Cookies (

Founded in 1977 on the strength of an old family chocolate chip cookie recipe, Great American Cookies has set the standard for gourmet cookie sales in shopping centers nationwide. With a strategy and quality product that has propelled over 30 years of consistent growth, Great American Cookies now leads the mall-based cookie system. At Great American Cookies, the customer is able to enjoy the things that make life sweet. Whether they want a delicious fresh cookie, brownie or cookie cake, they will find a celebratory, fun environment with high quality and superior products.

NexCen Brands, Inc. (

NexCen Brands, Inc. is a vertically integrated global brand management company focused on assembling a diversified portfolio of intellectual property-centric companies operating in the consumer branded products and franchise industries. The Company owns, licenses, franchises and markets a growing portfolio of consumer and franchise brands including The Athlete's Foot(R), Bill Blass(R), Great American Cookies(R), MaggieMoo's(R), Marble Slab Creamery(R), Pretzel Time(R), Pretzelmaker(R), Shoebox New York(TM) and Waverly(R).

The Company licenses and franchises its brands to a network of leading retailers, manufacturers and franchisees that includes every major segment of retail distribution from the luxury market to the mass market in the U.S. and in over 50 countries around the world, and consists of approximately 1,900 franchised stores. NexCen, through its information technology, franchisee support systems and advertising, marketing and public relations team, markets its brands to continually drive greater consumer awareness and brand equity for each of its brands. NexCen touches nearly every aspect of a consumer's lifestyle from the food they eat to the furnishings in their homes and the clothes and footwear they purchase.

NexCen Brands, Inc.

CONTACT: Steven Rice of Ogilvy Public Relations, +1-404-881-2317, [email protected]

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