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Retail Sales Of Frozen Foods Amounted To GBP 4.7bn In 2007

Posted on: Monday, 25 August 2008, 12:01 CDT

Research and Markets (http://www.researchandmarkets.com/research/df5f79/frozen_foods_marke) has announced the addition of the "Frozen Foods Market Report 2008" report to their offering.

Retail sales of frozen foods amounted to GBP 4.7bn in 2007, a rise of 4.4% on the 2006 figure of GBP 4.5bn. Between 2003 and 2007, the value of the market increased by 5.6%, from GBP 4.45bn.

In this Market Report, the frozen foods market is divided into the following ten sectors: meat and meat products; fish and fish products; ready meals (excluding pizza); ice cream; poultry and poultry products; potato products; pizza; vegetables and fruit (excluding potatoes); cakes and desserts; and vegetarian foods. Meat and meat products comprise the largest sector of the frozen foods market, while the fastest-growing sector between 2006 and 2007 was fish and fish products.

One of the most significant factors currently affecting the food industry is the steep rise in food prices across a wide range of products. The frozen foods market is not immune to these increases, and manufacturers in many sectors of the market have been affected by the rising cost of raw materials. Pizza manufacturers, for example, have experienced sharp commodity cost increases in raw materials such as flour, oils, fats and dairy products, and frozen-chip manufacturers have been affected by extreme rises in the market price of potatoes and commodities such as sunflower oil, which are used to make the chips. Fish quotas and the increasing scarcity of some types of fish are also contributing to price increases in that sector. Food-price inflation --and the consequent need to manage this more effectively -- was also one of the reasons for the merger of Young's Seafood and Findus by their owner CapVest in January 2008.

The frozen foods market is currently undergoing a revival in interest. The image of the market is improving as the leading supermarkets reduce the number of price-discount promotions on offer and invest in their own premium ranges of frozen foods. Many of the leading branded suppliers of frozen foods -- including those in the fish, potatoes and vegetables sectors -- are introducing products that are viewed as being healthy and are promoting the message that frozen foods are less wasteful and hence more cost-effective than many fresh and chilled foods. The endorsement of some frozen foods by celebrity chefs has also helped to boost sales of these items and contributed towards improved consumer interest.

The immediate prospects for frozen foods in 2008 and beyond are good, with a number of positive influences expected to help augment sales. During periods of economic downturn, consumers often switch to less expensive foodstuffs, and a slowing UK economy in 2008 should consequently benefit sales of frozen foods. The health advice surrounding the consumption of certain types of frozen foods should maintain high levels of consumer demand, and reductions in the number of special price promotions such as buy-one-get-one-free (BOGOF) offers should add value to the market and improve its overall image.

Key Topics Covered:

Executive Summary

1. Market Definition

2. Market Size

3. Industry Background

4. Competitor Analysis

5. Strengths, Weaknesses, Opportunities and Threats

6. Buying Behaviour

7. Current Issues

8. The Global Market

9. Forecasts

10. Company Profiles

11. Further Sources

Companies Mentioned:

Bernard Matthews Ltd

Birds Eye Ltd

Christian Salvesen PLC

Findus Ltd

HJ Heinz Company Ltd

Iceland Foods Ltd

Mars UK Ltd

McCain Foods (GB) Ltd

Northern Foods PLC

R&R Ice Cream UK Ltd

Unilever PLC

Uniq PLC

William Jackson & Son Ltd

Young's Seafood Ltd

For more information visit http://www.researchandmarkets.com/research/df5f79/frozen_foods_marke

Source: Business Wire

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