August 25, 2008
Jack in the Box(R) Restaurants Launch New Menu Platform – Pita Snacks
With more time-strapped Americans eating on the go, quick-serve snacks have become increasingly popular. In response to this growing trend, Jack in the Box(R) restaurants today debut Pita Snacks - a new product platform of snack-sized, wrap-style sandwiches - in several of its markets, primarily in the west. The quick-serve chain plans to complete its systemwide roll out of the new sandwiches by the end of September.
Jack's new Pita Snacks feature a choice of grilled or crispy chicken strips, strips of marinated sirloin steak, or a fish fillet, shredded cheddar cheese, shredded lettuce and a smoky chipotle sauce wrapped in a pita made with whole grain.
"Due to busy schedules, many consumers are eating at non-traditional meal times," said Teka O'Rourke, director of menu marketing and promotions for Jack in the Box Inc. "As a result, snacks have really grown in popularity. Our Pita Snacks are ideal for in between meal grazing or as an addition to a larger meal."
The Pita Snacks are available for the suggested price, excluding tax, of $1.99 at all participating Jack in the Box restaurants. Price may vary.
Jack in the Box Inc. (NYSE: JBX), based in San Diego, is a restaurant company that operates and franchises Jack in the Box(R) restaurants, one of the nation's largest hamburger chains, with more than 2,100 restaurants in 18 states. Additionally, through a wholly owned subsidiary the company operates and franchises Qdoba Mexican Grill(R), a leader in fast-casual dining, with more than 400 restaurants in 40 states. For more information, visit www.jackinthebox.com.
(Note to media: A high-resolution photo of the Pita Snacks is available at www.jackinthebox.com/pressroom.)