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Report 'Beer in South Korea' Identifies the Leading Companies, the Leading Brands and Offers Strategic Analysis of Key Factors Influencing the Market

Posted on: Tuesday, 26 August 2008, 06:00 CDT

Research and Markets (http://www.researchandmarkets.com/research/a3da5b/beer_in_south_kore) has announced the addition of the "Beer in South Korea" report to their offering.

This Beer in South Korea market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Why buy this report -Get insight into trends in market performance -Pinpoint growth sectors and identify factors driving change -Identify market and brand leaders and understand the competitive environment Key Topics Covered: ALCOHOLIC DRINKS IN SOUTH KOREA : MARKET INSIGHT EXECUTIVE SUMMARY Alcoholic drinks recovers on the back of an improving economy New products offer health benefits Female drinkers emerge as a core consumer group Cultural marketing techniques attract higher-income consumers The consumption of premium products increases KEY TRENDS AND DEVELOPMENTS Economic growth encourages higher private consumption New products to offer health benefits Female drinkers emerge as a core consumer group Cultural marketing communicates to diverse consumer groups The premiumisation trend grows in alcoholic drinks Specialist Retailers Summary 1 Leading Specialist Retailers 2006 Market Merger and Acquisition Activity MARKET BACKGROUND Legislation TAXATION AND DUTY LEVIES Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007 Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007 Table 3 Selling Margin of a Typical Beer Brand 2007 Table 4 Selling Margin of a Typical Domestically Produced Wine Brand 2007 Table 5 Selling Margin of a Typical Imported Wine Brand 2007 Table 6 Selling Margin of a Typical Domestically Produced Spirits Brand 2007 Table 7 Selling Margin of a Typical Imported Spirits Brand 2007 OPERATING ENVIRONMENT MARKET INDICATORS Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007 MARKET DATA Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007 Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007 Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007 Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007 Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007 Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007 Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007 Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007 Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006 Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007 Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007 Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012 Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012 Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012 Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012 DEFINITIONS Summary 2 Research Sources LOCAL COMPANY PROFILES - SOUTH KOREA DOOSAN CORP LTD - ALCOHOLIC DRINKS - SOUTH KOREA STRATEGIC DIRECTION KEY FACTS Summary 3 Doosan Corp Ltd: Key Facts Summary 4 Doosan Corp Ltd: Operational Indicators COMPANY BACKGROUND PRODUCTION Summary 5 Doosan Corp Ltd: Production Statistics 2006 COMPETITIVE POSITIONING Summary 6 Doosan Corp Ltd: Competitive Position 2006 HITE BREWERY CO LTD - ALCOHOLIC DRINKS - SOUTH KOREA STRATEGIC DIRECTION KEY FACTS Summary 7 Hite Brewery Co Ltd: Key Facts Summary 8 Hite Brewery Co Ltd: Operational Indicators COMPANY BACKGROUND PRODUCTION Summary 9 Hite Brewery Co Ltd: Production Statistics 2006 COMPETITIVE POSITIONING Summary 10 Hite Brewery Co Ltd: Competitive Position 2006 JINRO CO LTD - ALCOHOLIC DRINKS - SOUTH KOREA STRATEGIC DIRECTION KEY FACTS Summary 11 Jinro Co Ltd: Key Facts Table 24 Summary2 Jinro Co Ltd: Operational Indicators COMPANY BACKGROUND PRODUCTION Table 25 Summary3 Jinro Co Ltd: Production Statistics 2006 COMPETITIVE POSITIONING Summary 12 Jinro Co Ltd: Competitive Position 2006 KOOKSOONDANG BREWERY CO LTD - ALCOHOLIC DRINKS - SOUTH KOREA STRATEGIC DIRECTION KEY FACTS Summary 13 Kooksoondang Brewery Co Ltd: Key Facts Summary 14 Kooksoondang Brewery Co Ltd: Operational Indicators COMPANY BACKGROUND PRODUCTION Summary 15 Kooksoondang Brewery Co Ltd: Production Statistics 2006 COMPETITIVE POSITIONING Summary 16 Kooksoondang Brewery Co Ltd: Competitive Position 2006 SOOSEOK TRADING CO LTD - ALCOHOLIC DRINKS - SOUTH KOREA STRATEGIC DIRECTION KEY FACTS Summary 17 SooSeok Trading Co Ltd: Key Facts Summary 18 SooSeok Trading Co Ltd: Operational Indicators COMPANY BACKGROUND PRODUCTION COMPETITIVE POSITIONING Summary 19 SooSeok Trading Co Ltd: Competitive Position 2006 BEER IN SOUTH KOREA HEADLINES TRENDS PRODUCTION, IMPORTS AND EXPORTS COMPETITIVE LANDSCAPE PROSPECTS SECTOR BACKGROUND Lager price band methodology Summary 20 Lager by Price Band 2007 SECTOR DATA Table 26 Sales of Beer by Subsector: Total Volume 2002-2007 Table 27 Sales of Beer by Subsector: Total Value 2002-2007 Table 28 Sales of Beer by Subsector: % Total Volume Growth 2002-2007 Table 29 Sales of Beer by Subsector: % Total Value Growth 2002-2007 Table 30 Sales of Beer by On-trade vs Off-trade split: Volume 2002- 2007 Table 31 Sales of Beer by On-trade vs Off-trade split: Value 2002-2007 Table 32 Sales of Beer by On-trade vs Off-trade split: % Volume Growth 2002-2007 Table 33 Sales of Beer by On-trade vs Off-trade split: % Value Growth 2002-2007 Table 34 Beer: Production, Imports and Exports: Total Volume 2001-2006 Table 35 Beer Exports by Country of Destination: Total Volume 2001- 2006 Table 36 Beer Exports by Country of Destination: Total Value 2001-2006 Table 37 Beer Imports by Country of Origin: Total Volume 2001-2006 Table 38 Beer Imports by Country of Origin: Total Value 2001-2006 Table 39 Company Shares of Beer by National Brand Owner 2002-2006 Table 40 Company Shares of Beer by Global Brand Owner 2002-2006 Table 41 Brand Shares of Beer 2003-2006 Table 42 Forecast Sales of Beer by Subsector: Total Volume 2007-2012 Table 43 Forecast Sales of Beer by Subsector: Total Value 2007-2012 Table 44 Forecast Sales of Beer by Subsector: % Total Volume Growth 2007-2012 Table 45 Forecast Sales of Beer by Subsector: % Total Value Growth 2007-2012 Products Mentioned: -Dark beer -Lager by origin -Lager by price platform -Low/non-alcohol beer -Stout

For more information visit http://www.researchandmarkets.com/research/a3da5b/beer_in_south_kore

Source: Euromonitor International

Source: Business Wire

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