August 26, 2008

Jack in the Box Launches New Pita Snacks

Jack in the Box, a restaurant company, has introduced Pita Snacks, a new product platform of snack-sized, wrap-style sandwiches.

The quick-serve chain plans to complete its system-wide rollout of the new sandwiches by the end of September 2008.

According to the company, the new Pita Snacks feature a choice of grilled or crispy chicken strips, strips of marinated sirloin steak, or a fish fillet, shredded cheddar cheese, shredded lettuce and a smoky chipotle sauce wrapped in a pita made with whole grain.

Teka O'Rourke, director of menu marketing and promotions for Jack in the Box, said: "Due to busy schedules, many consumers are eating at non-traditional meal times. As a result, snacks have really grown in popularity. Our Pita Snacks are ideal for in between meal grazing or as an addition to a larger meal."