Cadbury to Introduce Two New Dairy Milk Variants

Cadbury will be introducing the new Cranberry and Granola, and Apricot Crumble Crunch variants of its Dairy Milk chocolate bar in the UK, in September 2008.

The launch of these new chocolate bars will be supported by a GBP2 million media campaign. The corresponding Loving Combinations campaign comprises of public relations, sampling, experiential activities, dedicated point of sale and television advertising.

Kate Harding, trade communications manager at Cadbury, said: “Cadbury Dairy Milk has over 100 years of heritage and continues to be the number one chocolate brand in the UK. The launch of the new Dairy Milk Cranberry and Granola and Dairy Milk Apricot Crumble Crunch is expected to build on this success by offering new and exciting combinations and driving incremental sales for retailers, whilst also appealing to our loyal and valued Dairy Milk consumers.”