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Cooler Planet Lands 10,000th Solar Customer

Posted on: Thursday, 28 August 2008, 03:00 CDT

Seattle-based Cooler Planet (www.coolerplanet.com) announced today its 10,000th solar customer consultation since launching the service last year -- a significant feat given the total national market for photovoltaic solar installations was estimated as 26,000 in 2007.

The company provides free online assessment tools, educational resources, and consultation services to home and business owners considering solar installations. Cooler Planet (www.coolerplanet.com) also partners with a network of solar installers across the country and connects them with pre-screened customers from their area.

The company further announced today the launch of a completely redesigned version of its industry-leading solar website. Cooler Planet President Tom Staples commented, "We've been focused on developing the suite of tools, information, and services that home and business owners need in order to evaluate solar power. We've made great progress over the last year with help from our solar integrators and contractor partners. The new website supports our mission to deliver the highest-quality experience for our customers while furthering our expansion."

Cooler Planet was founded by Tom Staples, president, and Danny Vo, vice president of technology and development. Leveraging their experience in the online advertising industry, the company has created a winning value proposition, connecting consumers and resources online -- building strong relationships with installer partners, while also serving as a trusted resource for now more than 10,000 consumers looking for certified installers and information resources.

Staples continued, "Our service is similar to Zillow's offering in the online real estate market -- matching consumers with resources, information, and cool tools. Our solar contractor partners tell us that no one else offers the level of service, quality of customer referrals, and return on investment that Cooler Planet can provide, and our solar shoppers appreciate that the resources and online tools are completely free."

About Cooler Planet

Cooler Planet is an online resource dedicated to helping home and business owners who are considering solar and renewable energy. The company specializes in matching pre-qualified residential and commercial customers with local alternative energy suppliers on a pay-per-lead basis. With nearly 100 participating solar integrators and a national service footprint, Cooler Planet is the market leader in the rapidly growing solar and renewable energy market.

Source: Business Wire

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