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Isbre Holding Corp. Announces Placement in Kroger Supermarkets

August 28, 2008

Isbre Holding Corp. (PINKSHEETS: ISBH), importers of Isbre Norwegian Glacier Spring Water, today announced placement into the 117-store Houston Division of Kroger supermarkets. With over 2,500 stores, Kroger is the largest supermarket chain in the nation.

Isbre also announced placement in the four Long Island Wild by Nature Markets, highly regarded natural food stores owned and operated by King Kullen Grocery Company.

Over the past year, Isbre has achieved supermarket placement in Stop & Shop, ShopRite and Kings and is currently available in over 3,500 retail locations, hotels and restaurants from Maine to Virginia.

According to William Louttit, Isbre Executive VP Sales & Marketing: “Isbre continues to exceed our early growth expectations. Consumer awareness and repeat sales are building rapidly as consumers try our unique product and enjoy the Isbre experience.”

Isbre Holding Corp., headquartered in Montvale, NJ, is a producer, distributor and marketer of bottled and bulk water. Isbre’s source is a spring located in the glacier region at the end of the Hardanger Fjord on the West Coast of Norway. Isbre holds the trademark to the slogan “The World’s Best Drinking Water(R)” that is featured on its labels. Currently the water is bottled in Norway and is sold in the U.S. and Europe. Starting in 2009, Isbre intends to transport water in tanker ships directly from its spring source to a bottling plant on the Delaware River in Bristol, Pennsylvania. Additional bottling facilities are scheduled to open throughout the U.S. over the next five years. Isbre continues to seek global opportunities for sales of its bulk and bottled water.

This release contains forward-looking statements that are subject to risks and uncertainties including implementation of bottling, transportation, distribution and marketing arrangements and other risks. In view of such risks and uncertainties, the Company’s actual results could differ materially from those anticipated in such forward-looking statements.

 Press Contact: Stevan A. Sandberg 201.802.0005 sandberg@isbre.com

SOURCE: Isbre Holding Corp.




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