August 28, 2008
Alcoholic Drinks in Slovenia Report Is Available Now
Research and Markets (http://www.researchandmarkets.com/research/318df0/alcoholic_drinks_i) has announced the addition of the "Alcoholic Drinks in Slovenia" report to their offering.
The Alcoholic Drinks in Slovenia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.Why buy this report:
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Higher expenditure drives consumption of premium brands
Increasing disposable income is driving consumption of premium wine and beer brands in Slovenia. Higher unit prices and increased consumption of premium products are the result of Slovenia's adoption of the euro on 1 January 2007. The increased expenditure is stronger in the on-trade channel, which is also experiencing higher unit price rises than the off-trade channel.
Changing consumption patterns
The consumption pattern is changing in terms of beer and wine. Although wine still accounts for the majority of pure alcohol consumed, its volume share is falling on account of beer. This reflects the growing popularity of beer and malt-based RTDs among Slovenian teenagers.
Domestic companies lead in beer, RTDs and wine
The strong Slovenian tradition of brewing and the joining of the two main breweries in 2005 led to a virtual monopoly position of Pivovarna Lasko in beer, as well as making the domestic producer unbeatable in malt-based RTDs. With its new launches in malt-based RTDs, Pivovarna Lasko is one of the most active producers in the Slovenian alcoholic drinks market. Wine is also the domain of domestic producers. Nevertheless, in both beer and wine, imported brands are gaining importance.
Supermarkets/hypermarkets is the most important distribution channel
In Slovenia, there is popular rivalry among the leading retailers - Mercator, Tus and Spar. Each retailer is trying to build bigger and better shopping centres. The competition has extended even further, with each retailer advertising itself as the cheapest. Consumers gain the most from this competition, spending more free time in shopping centres and making more than 70% of purchases in supermarkets/hypermarkets. More than 50% of alcoholic drinks purchases are made in supermarkets/hypermarkets. Meanwhile, discounters are performing well by means of price advantage, organic growth and the entry of new player, Lidl.
Positive forecast outlook
Despite all the efforts of the state to change the laws concerning alcoholic drinks, per capita volume consumption is estimated to increase modestly during the forecast period. Growth will be driven by the on-trade channel. Wine and cider/perry (which plays a minor role in Slovenian alcoholic drinks), will experience lower growth in volume consumption, since the trend will be focused on higher quality rather than on quantity. By contrast, beer, malt-based RTDs and spirits will have better potential for growth. The younger generation will be the main target consumer group, especially for malt-based RTDs and spirits.
Key Topics Covered:
KEY TRENDS AND DEVELOPMENTS
TAXATION AND DUTY LEVIES
DVC - PLUS DOO
GAMA TRGOVINA DOO
RADGONSKE GORICE DD
- DVC - Plus Doo
- Gama Trgovina Doo
- Radgonske Gorice DD
- Vinakras Zoo
- RTDs/High-strength premixes
For more information visit http://www.researchandmarkets.com/research/318df0/alcoholic_drinks_i
Source: Euromonitor International