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Research and Markets: Cider/Perry in Russia

August 29, 2008

Research and Markets (http://www.researchandmarkets.com/research/bfc210/ciderperry_in_rus) has announced the addition of the “Cider/Perry in Russia” report to their offering.

This Cider/Perry in Russia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Why buy this report

-Get insight into trends in market performance

-Pinpoint growth sectors and identify factors driving change

-Identify market and brand leaders and understand the competitive environment

Product coverage

-Beer

-Cider/perry

-RTDs/High-strength premixes

-Spirits

-Wine

Executive Summary:

Vodka Consumption Substituted by Drinks with a Lower Alcohol Content

Russia saw sales of traditional local favourite vodka continue to underpin a significant portion of total sales during 2007. However, although still dominating Russia’s alcoholic drinks market, vodka has seen something of downturn as a result of health conscious consumers migrating to drinks containing less alcohol, notably beer, which also benefited from aggressive marketing by the brewers. The same story was not the case over the entire spirits sector, with imported brands, notably blended Scotch whisky, experiencing solid growth.

Increased Health Awareness Influences Consumption

The emergence of an urban middle class attracted to prestigious Western spirit brands has driven demand for higher-priced imported products in Russia. For example, imports of rum, tequila and even vodka performed well over the review period. As well as a pull there has also been a notable push effect, as Russia is increasingly becoming a focus for the geographic expansion policies of major multinationals, illustrated by blended Scotch whisky being the best-performing spirits type in 2007. Less glamorous domestic brands have had to fight more squarely with health issues in the media, as well as government-sponsored campaigns, which have served to change the way Russians view alcohol, particularly spirits.

Slow Recovery After the Crisis in 2006

The alcoholic drinks market in Russia is trying to recover after the crisis that occurred in 2006 due to the government’s introduction of the new spirits control system and updated excise rates for all alcoholic products. Severe declines were witnessed in the import and production of wine and RTDs. The government’s measures aimed against illegal alcohol sales had the opposite effect – creating a crisis in legal imports and production, and, consequently, losses in tax collections in the alcoholic drinks market in the late review period.

Market Dominated by Local Players

Despite ongoing consolidation activity through mergers and acquisitions, Russia’s spirits market remained highly fragmented in 2007, due to the prevailing dominance of local products and the strength of local brands. Major local producers, such as Synergya ZAO, continue to appear among the leading players, while the leading global player, Diageo Plc, still holds only a very small volume share at a national level. That said, the presence of international brands and manufacturers was more keenly felt in 2007 as major players look to the developing Russian spirits market as a potential opportunity that is too good to miss.

Future Growth to be Fuelled by Products with a Lower Alcohol Content

The Russian alcoholic drinks market is forecast to see its growth constrained by health conscious consumers migrating to drinks with a lower alcohol content, as the dominant Russian vodka sees sales eroded by products such as wine, FABs and, most notably, beer. The dominant spirits sector is likely to contract, although, with the emergence of an urban middle class, prestige spirits, such as blended Scotch whisky, and fashionable drinks, such as tequila are expected to perform well in spite of the prevailing malaise. Premiumisation is also likely to boost value sales in brandy and cognac.

Key Topics Covered:

EXECUTIVE SUMMARY

– Vodka Consumption Substituted by Drinks with a Lower Alcohol Content

– Increased Health Awareness Influences Consumption

– Slow Recovery After the Crisis in 2006

– Market Dominated by Local Players

– Future Growth to be Fuelled by Products with a Lower Alcohol Content

KEY TRENDS AND DEVELOPMENTS

– Alcoholic Drinks Market Recovers After the Crisis

– Trend Towards Consolidation

– New Laws Crack Down on Illegal Production and Distribution of Spirits Products

– Russian Consumers Visit On-trade Outlets in Increasing Numbers

– RTDs/High-strength Premixes Continue to Grow

– Beer Witnesses a Trend Towards Premium Domestic Lager Products

– Specialist Retailers

– Summary 1 Leading Specialist Retailers 2006

– Traditionally Imported Beer Is Increasingly Being Produced in Russia

– Standard Beer Segment Shrinking

– Market Merger and Acquisition Activity

– Summary 2 Speculated Merger and Acquisition Activity 2006-2007

CITY KEY TRENDS AND DEVELOPMENTS

– Moscow

– St Petersburg

MARKET BACKGROUND

– Legislation

TAXATION AND DUTY LEVIES

– Summary 3 Taxation and Duty Levies

– Table 1 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007

– Table 2 Selling Margin of a Typical Beer Brand 2007

– Table 3 Selling Margin of a Typical Wine Brand 2007

– Table 4 Selling Margin of a Typical Spirits Brand 2007

OPERATING ENVIRONMENT

MARKET INDICATORS

– Table 5 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007

MARKET DATA

– Table 6 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007

– Table 7 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007

– Table 8 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007

– Table 9 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007

– Table 10 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2007

– Table 11 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2007

– Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2007

– Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2007

– Table 14 Sales of Alcoholic Drinks by City: Total Volume 2002-2007

– Table 15 Sales of Alcoholic Drinks by City: Total Value 2002-2007

– Table 16 Sales of Alcoholic Drinks by City: % Total Volume Growth 2002-2007

– Table 17 Sales of Alcoholic Drinks by City: % Total Value Growth 2002-2007

– Table 18 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006

– Table 19 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007

– Table 20 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007

– Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012

– Table 22 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012

– Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012

– Table 24 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012

– Table 25 Forecast Sales of Alcoholic Drinks by City: Total Volume 2007-2012

– Table 26 Forecast Sales of Alcoholic Drinks by City: Total Value 2007-2012

– Table 27 Forecast Sales of Alcoholic Drinks by City: % Total Volume Growth 2007-2012

– Table 28 Forecast Sales of Alcoholic Drinks by City: % Total Value Growth 2007-2012

DEFINITIONS

– Summary 4 Research Sources

LOCAL COMPANY PROFILES – RUSSIA

Companies Mentioned:

EFES BREWERIES INTERNATIONAL NV

FANAGORIYA OAO

GERRUS GROUP

OST GROUP

PIKRA OAO

STAVROPOLSKY VINNO-KONYACHNY ZAVOD ZAO

SYNERGYA OAO

TOMSKOE PIVO OAO

VOLGA PK OOO

ZAVOD SORTOVYKH VODOK ZAO

For more information visit http://www.researchandmarkets.com/research/bfc210/ciderperry_in_rus.

Source: Euromonitor International




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