September 2, 2008
Norman’s First Stand-Alone Chick-Fil-A Restaurant Opening Sept. 4
Chick-fil-A(R), the nation's second-largest chicken restaurant chain, will reward those willing to wait in line for Norman's first stand-alone Chick-fil-A restaurant opening on Sept. 4 by giving away $26,000 in free Chick-fil-A food to the first 100 adults in line that morning.
A one-year supply of free Chick-fil-A(R) Meals (52 coupons) will be awarded to each of the first 100 adults, age 18 and older with identification, at the new stand-alone restaurant at 2437 W. Main St. in Norman. The line can begin forming up to 24 hours prior to the opening, with the prizes being given away on Sept. 4 sometime between 6 a.m. and 6:30 a.m. The restaurant will open immediately afterward.
The First 100 Fans promotion was launched in 2003 to mark the opening of the chain's first stand-alone restaurant in Arizona. Almost five years later, the event continues to draw Chick-fil-A raving fans from all over the country. Armed with tents, computers, games and even swimming pools, campers turn the grand opening event into an all-night tailgate party.
"When we started the First 100 Fans promotion we were stunned when someone arrived 18 hours in advance and asked where he could wait in line," said Chick-fil-A, Inc. President Dan Cathy, who has camped out at dozens of openings and will spend the night with raving fans in Norman. "Almost five years later, we've given away more than $8.5 million in free Chick-fil-A food across the country to raving fans who've braved snow, wind, rain and triple-digit temperatures to help us celebrate the opening of each new Chick-fil-A."
Chick-fil-A grand openings attract raving fans from around the country with some traveling many hours and hundreds of miles from several states away to take part in the festivities.
Mike Hilgenfeld has been selected as the franchised Operator of metro Oklahoma City's newest stand-alone Chick-fil-A restaurant, where he will employ about 55 team members. A Chick-fil-A operator since 1991, Hilgenfeld will relocate from the Chick-fil-A restaurant at Sooner Fashion Mall in Norman. He will continue to operate three Chick-fil-A licensed locations on the campus of the University of Oklahoma.
A Norman High School graduate, Hilgenfeld and his wife, Susan, have four children, all of whom have worked at Chick-fil-A, receiving the chain's Leadership Scholarship. One of their sons, Brian Hilgenfeld, operates the Chick-fil-A restaurant at Quail Springs Mall in Oklahoma City.
The new Chick-fil-A in Norman is the fourth stand-alone Chick-fil-A in metro Oklahoma City and the eighth in the state. Chick-fil-A first opened in Oklahoma in 1976, opening two mall locations in Oklahoma City and Norman. The chain now operates 16 restaurants in Oklahoma and has eight licensed locations on college campuses.
"Since its first chain restaurant opened more than 40 years ago, Chick-fil-A has become synonymous with freshly prepared food and 'my pleasure' customer service," said Hilgenfeld. "My team and I are eager to continue that legacy at Norman's first stand-alone location."
The new Norman Chick-fil-A restaurant features a 4,227-square-foot interior that seats 134 and features warm colors and wood accents as well as an indoor play area for children that includes an interactive section for toddlers. With more quick-service customers saying they favor the ease of drive-thru service, Chick-fil-A's award-winning drive-thru offers a convenient way for Chick-fil-A customers to get their freshly prepared food on the go. The new restaurant is open Monday through Saturday from 6:30 a.m. to 10 p.m., serving a full breakfast menu until 10:30 a.m.
The new Chick-fil-A restaurant on Main Street will include several new menu enhancements rolled out chain wide in May. These include a new Chick-fil-A(R) Chargrilled and Fruit Salad with Harvest Nut Granola topping as well as the new Chick-fil-A Chick-n-Strips(R) that are 50 percent larger than the previous offerings and are complemented by a new proprietary dipping sauce called Chick-fil-A Sauce(TM). The Chick-fil-A(R) Chicken Salad Sandwich is now served on a new premium wheatberry bread with green leaf lettuce. The chain's Cool Wraps selections now come in a new multi-grain flatbread.
QSR(R) magazine's 2007 Best in Drive-Thru in America Survey found Chick-fil-A top-ranked with a 95 percent score in order accuracy, a category that remains the most important service criteria for drive-thru customers. With a majority of survey participants saying service speed is second only to order accuracy, Chick-fil-A finished second in service speed among chains with more than two cars in the drive-thru. Chick-fil-A has been recognized among the winners of the annual industry survey for six consecutive years.
About Chick-fil-A Inc.
Truett Cathy developed the original Chick-fil-A boneless breast of chicken sandwich in his 24-hour Dwarf House(R) diner near Atlanta in the early 1960s, opening his first Chick-fil-A restaurant in Atlanta's Greenbriar Mall in 1967. The chain has grown to almost 1,400 locations in 37 states and Washington, D.C. Chick-fil-A, Inc. reached more than $2.64 billion in sales in 2007, resulting in a 16.09 percent increase over the chain's 2006 performance and included an 8.47 percent same-store sales increase. It is the 40th consecutive year of sales growth for the chain which plans to add 88 locations this year, including 70 stand-alone restaurants. Information about Chick-fil-A is available on the chain's websites, located at www.chick-fil-a.com or www.chick-fil-apressroom.com.
Contact: Jerry Johnston Chick-fil-A, Inc. Email Contact 404.765.8174 Cindy Chapman CP Communications Inc. Email Contact 678.546.0494 / 678.858.1325 (cell)