September 3, 2008
Interspace Airport Advertising Offers New Digital Showcase to RDU International Travelers
To: TRAVEL EDITORS
Contact: Melissa Cleary of Interspace Airport Advertising, 800- 648-8437 Ext. 349, MCleary@iaateam.comRALEIGH-DURHAM, N.C., Sept. 3 /PRNewswire-USNewswire/ -- Visitors to Raleigh-Durham International Airport will soon be greeted by a new digital showcase highlighting the Triangle's growth, hospitality, culture, Southern cuisine, education and business climate the moment they step off the aircraft.
Over the past few weeks, representatives from Interspace Airport Advertising have been meeting with local businesses to share plans for the exciting new digital advertising program at RDU International Airport and have them secure their placement. Program highlights include 57" LCD Screens throughout the concourse and baggage claim areas; a 6' x 7' Seamless Multi-Plasma Digital Tower in Terminal 2; a 7'w x 6'h LCD Grid Walls in Terminal 1; large format stretched-graphic displays in the baggage claim and concourse areas; and a brand new digital Visitor & Information Center in each of the baggage claim areas equipped with 57" LCDs, touchscreen computers, printout and mobile media capabilities.
Tom Clapham, marketing manager for Duke Medicine, said, "RDU's new Terminal 2 is a modern building of intelligent design befitting an international airport. Interspace's new advertising offerings complement the level of innovation in the architecture, and we appreciate the creative potential that they afford. Considering that the mission of Duke Medicine is to transform medicine and health locally and globally, advertising in our community's gateway to the world is a natural means for us to remind visitors of the renowned research and training that happens here. We also expect that the campaign will raise awareness of our commitment to improving community health."
Raleigh-Durham International Airport is a focal point of the Triangle region -- which also includes the high-profile, technology- driven Research Triangle Park. The new custom Digital Community Showcase will deliver unprecedented value to area businesses seeking a way to reach the airport's 10 million travelers each year.
"We are hoping to see at least one third more increased activity in the hotel's reservations and revenue," said Tricia Durham, general manager for Days Inn - Raleigh Airport. "I am sure this new technology will make our future customers, and the Triangle, excited about the digital age we are entering, and we look forward to seeing the display that will be developed by Interspace."
Interspace Airport Advertising has been dedicated to producing the best airport advertising programs in the world for more than 32 years. Currently, the company is partnered with more than 200 airports internationally and has won numerous awards from Airports Council International for its design, creativity and effectiveness in airport advertising. Winning programs have included: Sarasota, Fla.; Dayton, Ohio; Savannah, Ga.; Halifax, Nova Scotia; Melbourne, Fla.; Albany, N.Y.; Norfolk, Va.; Portland, Ore.; St. Thomas, USVI, and Columbus, Ohio. For more information, please call Melissa Cleary, at 1-800-648-8437 extension 349.
SOURCE Interspace Airport Advertising
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