September 3, 2008

Jewel-Osco & FOX Chicago Team Up to Fight Hunger

ITASCA, Ill., Sept. 3 /PRNewswire/ -- Jewel-Osco, a leading Midwest food and drug retailer, and FOX Chicago, are teaming up during September's "Hunger Action Month" to help generate awareness about hunger while raising 2.5 million meals to benefit families served by food banks across Chicagoland and Northwest Indiana.

Throughout September, Jewel-Osco will be collecting cash and food donations from the public at all of its 184 stores, with a goal of raising $500,000 in cash donations and 250,000 pounds in food contributions -- enough to provide 2.5 million meals that will feed over 223,000 needy families.

Under Jewel-Osco's "stuff the truck" in-store campaign, the public will be challenged to fill as many trailer trucks with food as possible by donating canned and packaged goods. All donations will benefit the Greater Chicago Food Depository, the Northern Illinois Food Bank, the Food Bank of Northwest Indiana, the Peoria Area Food Bank, and the River Bend Food Bank.

To help highlight the effort and generate awareness about hunger, FOX Chicago will air a series of public service announcements, news reports, conduct online fundraising efforts at, and broadcast live remotes during its popular Good Day Chicago weekday morning show (5 a.m. to 10 a.m.) from various Jewel-Osco store locations, as follows:

   Date                City                  Jewel-Osco Store Location   September 4         Chicago               1655 E. 95th Street   September 11        Dyer, Indiana         805 Joliet Street   September 18        Westmont              4 E. Ogden   September 25        Chicago               2940 N. Ashland    

The public is encouraged to stop by and donate food at these live remotes. The live remotes will feature representatives from local food banks, pantries, community leaders and groups.

"We are very excited to have FOX Chicago as a partner in this important effort," said Keith Nielsen, president of Jewel-Osco. "Working together, and with the generosity of the giving public, we can provide meals to many needy families in our community."

"FOX Chicago is proud to join Jewel-Osco and local food banks as the media partner for Hunger Action Month," said Pat Mullen, vice president and general manager, WFLD. "Our intent is to increase awareness of the event and encourage viewers to join the effort."

Hunger Action Month is the creation of Feeding America (formerly America's Second Harvest), including all food banks participating in this effort. Please visit for more information about the organization.


WFLD FOX Chicago is part of the Fox Television Stations, one of the nation's largest owned-and-operated network broadcast groups, comprising 27 stations in 18 markets and covering nearly 37.34% of U.S. television homes. This includes six duopolies in the top 10 markets: New York, Los Angeles, Chicago, Dallas, Washington, D.C. and Houston; as well as duopolies in Minneapolis, Phoenix and Orlando. For more information, please visit

About Greater Chicago Food Depository

The Greater Chicago Food Depository, Chicago's food bank, is a nonprofit food distribution and training center providing food for hungry people while striving to end hunger in our community. The Food Depository distributes donated and purchased food through a network of 600 pantries, soup kitchens and shelters to 500,000 adults and children in Cook County every year. Last year, the Food Depository distributed 46 million pounds of nonperishable food and fresh produce, dairy products and meat, the equivalent of 95,000 meals every day. The Food Depository's programs and services for children, older adults and the unemployed and underemployed address the root causes of hunger. For more information, log onto or call 773-247-FOOD.

About Northern Illinois Food Bank

Northern Illinois Food Bank is Illinois' second largest charitable hunger-relief organization and a member of Feeding America - The Nation's Food Bank Network. NIFB distributed over 22 million pounds of food in 2007 through its network of 520 feeding sites in 13 northern Illinois Counties that surround Cook County. Highlights of NIFB's past year include an aggressive youth nutrition program that provided over 389,000 meals, a Holiday Meal Box program that gave 26,755 families a holiday meal with all the trimmings and its Mobile Pantry program made 215 visits to hard to reach areas. Currently, more than 2,600 children are fed each day through the Food Bank's Summer Lunch Program and more than 40,600 different people receive food assistance through its network of agencies weekly. (

About Food Bank of Northwest Indiana

The Food Bank of Northwest Indiana (FBNI) has served all of Lake and Porter Counties since 1982. A nonprofit organization, the FBNI serves 90 partner agencies, including food pantries, shelters, day care centers, and soup kitchens, providing quality food for those in need, advocating solutions for hunger issues, and acting as a key human service referral resource. The food bank has distributed more than 30 million pounds of food since its incorporation and provides food and hope to more than 70,000 Hoosiers in Lake and Porter counties. For more information, visit

About Peoria Area Food Bank

The Peoria Area Food Bank operates under the umbrella of Peoria Citizens Committee for Economic Opportunity, Inc., a community action agency, and is a member of Feeding America (formerly America's Second Harvest), the nations largest hunger relief organization. The Food Bank was formed in 1984 to supplement the dietary and nutritional needs of low-income families living in the eight surrounding counties we serve. We provide over 115 active food pantries, soup kitchens, homeless shelters, rehabilitation centers, senior housing, youth detention centers and low-income day-care centers with large quantities of food from name brand manufacturers. We also distribute USDA commodities made available to us through the Department of Health and Human Services Emergency Food Program. For more information, please visit

About Jewel-Osco

Jewel-Osco, a SUPERVALU company, operates 184 stores in Illinois, Iowa and Indiana. With a market-leading position in Chicago, Jewel-Osco stores offer consumers the convenience of combined grocery and pharmacy retail, in addition to services such as fuel centers at select locations. Originally established in 1899, the company and its associates remain committed to the communities they serve, contributing more than $4 million each year to a variety of local charitable causes. For more information about Jewel-Osco, please visit or


SUPERVALU INC. is one of the largest companies in the United States grocery channel with estimated annual sales of $45 billion. SUPERVALU holds leading market share positions across the U.S. with its approximately 2,475 retail grocery locations. Through SUPERVALU's nationwide supply chain network, the company provides distribution and related logistics support services to more than 5,000 grocery endpoints across the country. SUPERVALU currently has approximately 192,000 employees. For more information about SUPERVALU visit


CONTACT: Wanda Wells of FOX TV, +1-312-565-5568; or Miguel Alba ofJewel-Osco, +1-630-948-6895; or Bob Dolgan of GCFD, +1-773-843-7293; or JarrodDaabb of NIFB, +1-630-443-6910; or Dawn Pelc of FBNI, +1-219-980-1777; orBarbara Shreves of PAFB, +1-309-671-3906

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