September 3, 2008
EzRez Launches New Product to Help Airlines Drive Ancillary Revenue Through Online Hotel Sales
EzRez Software, Inc., the fastest-growing web service travel solution, today launched a new product to help airline clients generate ancillary revenue by selling hotel room nights online. Deployed for the first time today on Hawaii's go! online booking site -- www.iflygo.com -- EzPlus(TM) Hotel provides live hotel rates and availability for customers who book inter-island flights on the go! website, providing the seamless experience of booking air and hotel together.
A division of Mesa Air Group, go! is the leading provider of discount inter-island air service in Hawaii. go! turned to EzRez to deliver a cost-effective, low-maintenance solution to enable its loyal online customers to book hotel accommodations along with their flights on the go! website. EzPlus Hotel taps into the vast EzRez network of hotel suppliers and provides ongoing hotel merchandising support and research to deliver the very best hotel selection and rates. A complete plug-and-play solution, EzRez was able to integrate EzPlus Hotel on the www.iflygo.com site in less than ten hours.
"At a time when airlines are facing record-high fuel costs and increased competition, EzPlus Hotel provides a cost-effective way for airlines to add relevant hotels to their online booking sites to enhance customer loyalty and generate more ancillary bookings," said John Swanciger, Senior Vice President of Marketing and Business Development for San Francisco-based EzRez Software, Inc. "EzPlus Hotel, the first in our EzPlus product suite, plugs in to any airline's existing branded infrastructure so we are able to add a comprehensive hotel booking cross-sell product in literally one day."
EzRez is a software as a service (SaaS) company providing one of the largest travel inventory networks and ancillary revenue tools to enable any business to easily sell more travel products. EzPlus Hotel is the latest in the suite of industry leading products that EzRez provides to help clients generate more ancillary revenue. Whether creating a full-featured online travel site using EzRez's White Label Plus product, or getting more out of membership programs with its groundbreaking Loyalty offering, EzRez clients have access to a rich product suite and a vast network of travel-related inventory and services.
"EzRez was the natural choice as our technology partner for our newly revamped booking site at iflygo.com," said Joe Bock, go! Chief Marketing Officer. "As an airline, building our own dynamic cross-sell product would have been a time consuming and very costly venture. The EzPlus Hotel product made it easy for us to add real-time hotel cross-sell functionality and provide go! travelers with a convenient, intuitive, one-stop shopping experience. The entire EzPlus integration took our team just hours to complete."
EzRez currently works with some of the most recognized and forward thinking names in travel, including American Express, Starwood Hotels & Resorts, American Airlines Vacations, JetBlue, Carlson Travel, Westjet, Riu Hotels & Resorts and more. For additional information about EzRez Software's suite of tools and services, visit www.ezrez.com.
go! is owned and operated by Mesa Airlines and is part of Mesa Air Group, Inc., a highly respected and publicly traded (NASDAQ: MESA) regional airline. Founded in 1982, Mesa Air Group currently operates 159 aircraft with more than 750 daily system departures to over 129 cities in 39 states, the District of Columbia, Canada, Mexico, and the Bahamas. Mesa operates with code share agreements as America West Express, Delta Connection, US Airways Express, United Express, and Midwest Airlines. The company has approximately 5,000 dedicated airline employees and was awarded Regional Airline of the Year by Air Transport World magazine in 1992 and 2005.
About EzRez Software, Inc.
Founded in 2003, EzRez Software, Inc. is a travel network and ancillary travel tools company that helps any business enhance its Web presence with intelligent and easy packaging and marketing of air, hotel, rental car, destination activities, and other ancillary travel components for customers to purchase online or through a travel agent. In addition to packaging and merchandising solutions, EzRez offers the needed inventory through direct access to its vast network of travel-related services and distributors, helping to broaden offerings and lower distribution costs while increasing efficiency. More information can be found at www.ezrez.com.
Media Contacts: Regan O'Leary Duo PR for EzRez 206.706.0508 [email protected] Joe Bock go! 808.838.7900 [email protected]
SOURCE: EzRez Software, Inc.