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Hall of Fame Beverages, Inc. Enters Dynamic ‘Energy Shot’ Market With Rollout of New Atomic Dogg(R) Energy Shot

September 5, 2008

Hall of Fame Beverages, Inc. (“the Company”) (Pink Sheets: HFBV), an emerging corporation in the high-growth functional beverage industry, today announced that the Company has entered the distribution phase for its newest product: Atomic Dogg(R) Energy Shot.

Atomic Dogg(R) Energy Shot, available in convenient 2-oz bottles, will complement the existing Atomic Dogg(R) energy drink(R) brands by offering consumers a safe and great-tasting instant energy supplement that lasts for up to six hours. Atomic Dogg(R) Energy Shots contain only ingredients to provide steady, reliable energy without sugar or excessive calories. With Atomic Dogg(R) Energy Shot, consumers strictly seeking an energy boost can now do it in a few swallows. Its compact yet powerful 2-oz size allows Atomic Dogg(R) Energy Shot to easily slip into a purse, jacket or pants pocket for a reliable boost whenever it may be necessary. The product is fortified with essential vitamins, amino acids, energy catalysts and horny goat weed.

Through the Company’s distribution relationship, Hall of Fame has secured initial distribution of Atomic Dogg(R) Energy Shot in Puerto Rico, New York, Connecticut, Chicago, Los Angeles and Las Vegas markets. Distribution includes but is not limited to convenience stores, gas stations, club stores, nightclubs, Big Box stores and supermarkets.

“Energy shots are one of the fastest growing beverage industry segments,” stated Calvin Ross, COO of Hall of Fame Beverages. “From our research, over 200M ‘energy shots’ will be sold this year alone, and we feel that our distribution relationships will be advantageous to capturing a significant share of this growing market. We continue to work diligently to strengthen our brands, and believe that our entrance into this market segment will greatly enhance shareholder value.”

Safe Harbor Statement:

Statements contained in this press release, which are not historical facts, are forward-looking statements as interpreted in the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based largely on current expectations and are subject to a number of known and unknown risks, uncertainties and other factors beyond the Company’s control that could cause actual events and results to differ materially from these statements. These risks include, without limitation, that there can be no assurance that any strategic opportunities will be available to the Company and that any strategic opportunities may only be available on terms not acceptable to the Company. These statements are not guarantees of future performance, and readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Hall of Fame Beverages undertakes no obligation to update publicly any forward-looking statements.




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