September 8, 2008
Japanese Product Innovation Series Market Report: Review of New Food and Beverage Products Out Now
Research and Markets (http://www.researchandmarkets.com/research/905cb9/japanese_product_i) has announced the addition of the "Japanese Product Innovation Series Market Report: Review of New Food and Beverage Products" report to their offering.
A periodical round up of food and beverage market development and new product launches across sectors from Japan.
- The information used in this analysis includes data from government bodies, local trade associations, trade press and Productscan Online.
- The analysis of household expenditure on food and beverages reveals the top spending product categories and sectors with strong growth.
- Based on new products reported between April and July 2008, popular flavors, key ingredients and trendy products are identified.
Highlights of this title
An average Japanese household spent more on fruit, meat, soft drinks and alcoholic beverages in 2007 compared with 2006. Continued rising cost of food and concern over health are the focus of market development in 2008.
Mango and matcha (powdered green tea) are among the most popular flavors. Vitamins, calcium and amino acids are trendy functional ingredients. Products with zero / low content of calories, carbohydrate and sugars are on the rise, and those encouraging intake of vegetables or containing vegetables as ingredients are fashionable.
Several new product ideas are generated through combining existing product elements. The color of natural ingredients are featured as a selling point among many products. Ethical products with eco packaging or organic / certified source of environmentally friendly ingredients are also more prevalent.
Key reasons to purchase this title
- This brief covers analysis of Japanese household expenditure on food and beverages.
- It contains trends of product development across sectors including soft drinks, confectionery, ready meals, functional products, and alcoholic drinks.
- It also covers key product developments from leading manufacturers in the market.
Key Topics Covered:
Market review: consumer expenditure in 2007
Households spent more on fruit, meat, soft drinks and alcoholic beverages in 2007
Continued rising cost of food and concern over health are the focus of market development in 2008
Expenditure on carbonated drinks showed the highest growth among soft drinks
Beer remained the most popular alcoholic beverage in terms of expenditure
Focus on product claims and flavors
Mango and matcha are among the most popular flavors
Vitamins and calcium remain popular functional ingredients, and amino acids could be the next star
Focus on key developments in new food and beverage products
Trend 1: Products containing vegetables, or that encourage intake of vegetables, are fashionable
Trend 2: Products with zero / low content of calories, carbohydrate and sugars are on-trend
Trend 3: Combining elements of different product sectors to create innovative product ideas is a growing concept
Jelly plus soft drink equals new mouthfeel
Sweet taste plus a hint of salty ingredient equals a great flavor
Trend 4: The color of natural ingredients have been featured as a key selling point
Trend 5: Ethical products with eco packaging or certification for their environmentally friendly ingredients are more prevalent
New health checkup system in Japan
Ask the analyst
List of Tables
Table 1: Household expenditure on food and beverages (JPY)
Table 2: Household expenditure on soft drinks in 2006 and 2007 (JPY)
Table 3: Household expenditure on alcoholic beverages in 2006 and 2007 (JPY)
Table 4: Products with matcha / green tea or mango flavors
Table 5: Product content / claim of Japanese products
List of Figures
Figure 1: Top 20 flavors of products launched in Japan (April - July 2008)
Figure 2: Key products with matcha (powdered green tea) flavor
Figure 3: Key products with a mango flavor
Figure 4: Key products with amino acid as an active ingredient
Figure 5: Key products with vegetable ingredients (I)
Figure 6: Key products with vegetable ingredients (II)
Figure 7: Key sauce and ready meal products that are designed to help increase vegetable intake
Figure 8: Product claim: zero or low calories, carbohydrates or fat
Figure 9: Key products with zero sugar(s) or calories
Figure 10: Key products with zero sugars or calories - happoshu
Figure 11: Key products with zero sugars or calories - low alcohol cocktails
Figure 12: Key products - jelly drink in a can
Figure 13: Key products - sweet taste plus a hint of salty ingredient
Figure 14: Key products featuring "color" as a selling point
Figure 15: Key products made with organic / certified source ingredients
Figure 16: Key products with eco packaging
For more information visit http://www.researchandmarkets.com/research/905cb9/japanese_product_i