US Airways to Deploy GuestLogix’s Mobile Virtual Store on Mainline Fleet

GuestLogix, a provider of on-board retail technology and solutions to the airline industry, has announced that US Airways has selected the its Mobile Virtual Store solution, comprising proprietary handheld devices and integrated software services, to grow a-la-carte sales on-board its domestic and international flights.

US Airways is seeking to diversify revenue operations with a-la-carte initiatives to offset the impact of high fuel prices on operating margins. The GuestLogix solution will facilitate cash, credit and debit card sales for US Airways In-Flight Cafe and beverage menu.

US Airways aims to have the GuestLogix solution fully deployed across its entire mainline fleet by first quarter of 2009. The agreement adds potentially 58 million passenger trips annually to the GuestLogix network. The GuestLogix devices will allow US Airways flight attendants to record cash and complimentary items, print receipts and automate inventory tracking.

Tom Douramakos, president and CEO of GuestLogix, said: “We look forward to working with US Airways to provide convenience to not only its passengers but its flight attendants as well. Our platform is designed to help operators innovate their on-board retail programs, differentiate their offerings, and securely transact virtually any payment option in-flight.”