Fresh & Easy Neighborhood to Introduce Over 200 New Own-Brand Products
Posted on: Thursday, 11 September 2008, 09:00 CDT
Fresh & Easy Neighborhood Market, the US store chain operated by British retailer Tesco, has announced plans to introduce over 200 new own-brand products by the end of 2008.
According to the company, over 80% of customers cite Fresh & Easy's own-brand products as one of the main reasons they shop at the stores, based on the company's customer surveys.
Fresh & Easy said that some of the own-brand items it is introducing by the end of 2008 include: Vegetable Curry with Brown Rice, Mushroom Stroganoff, Chicken Parmesan with Linguine, Broccoli and Cheese Soup, Shrimp Alfredo, Orange Chicken, Organic Honey, new coffee and tea flavors, different varieties of cereals, new flavors of kettle and veggie chips and new juice blends.
Tim Mason, CEO of Fresh & Easy, said: "People increasingly want food that is more like they would make in their own kitchens. At Fresh & Easy, we are able to offer fresh, wholesome products at incredible prices without the additives and preservatives they don't want. Our products are a win-win for customers."
Source: Datamonitor
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