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Krispy Kreme Names New General Counsel

September 15, 2008

WINSTON-SALEM, N.C., Sept. 15 /PRNewswire-FirstCall/ — Krispy Kreme Doughnuts, Inc. today announced that it has appointed Darryl R. Marsch as its new Senior Vice President, General Counsel and Assistant Secretary. Mr. Marsch joined Krispy Kreme as Vice President and Associate General Counsel in May 2007, and has been leading the Krispy Kreme legal department in an interim capacity.

(Logo: http://www.newscom.com/cgi-bin/prnh/19991216/NYTH146 )

Before joining Krispy Kreme, Mr. Marsch served as Senior Counsel at RJ Reynolds Tobacco Company in Winston-Salem, NC, where he handled a wide range of legal issues; including commercial litigation, regulatory, merger, transactional, and intellectual property issues. Prior to that, he served as a litigation and trade regulation attorney with the law firm of Jones Day in Washington, DC. Marsch received his B.A. and J.D. from the University of Texas.

“We are extremely pleased that Darryl Marsch will now be officially leading the Krispy Kreme legal team,” said Jim Morgan, Chairman, President and Chief Executive Officer. “Darryl is an astute litigator who also possesses the important interpersonal skills needed to work with leaders across our company and help us accomplish our strategic initiatives.”

“The appointment as Krispy Kreme’s General Counsel is certainly special to me,” Marsch commented. “I am extremely fortunate to have the opportunity to lead such a strong and talented legal team, in addition to being a part of the transformation of Krispy Kreme. I look forward to the accomplishments we will achieve in the years to come.”

About Krispy Kreme

Krispy Kreme is a leading branded specialty retailer of premium quality sweet treats, including its signature hot Original Glazed(R) doughnut. Headquartered in Winston-Salem, NC, the company has offered the highest quality doughnuts and great tasting coffee since it was founded in 1937. Krispy Kreme is proud that for decades its Fundraising program has helped non-profit organizations raise millions of dollars in needed funds. Today, Krispy Kreme and its one-of-a-kind Hot Light can be found in approximately 500 locations around the world. Visit us at http://www.krispykreme.com/.

Information contained in this press release, other than historical information, should be considered forward-looking. Forward-looking statements are subject to various risks, uncertainties and assumptions. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or expected. Among the key factors that may have a direct bearing on Krispy Kreme’s operating results, performance or financial condition are the outcome of pending governmental investigations, including by the Securities and Exchange Commission (the “SEC”) and the United States Attorney’s Office for the Southern District of New York; potential indemnification obligations and limitations of our director and officer liability insurance; the quality of Company and franchise store operations; our ability, and our dependence on the ability of our franchisees, to execute on our and their business plans; our relationships with our franchisees; our ability to implement our international growth strategy; our ability to implement our new domestic operating model and refranchising strategy; currency, economic, political and other risks associated with our international operations; the price and availability of raw materials needed to produce doughnut mixes and other ingredients; compliance with government regulations relating to food products and franchising; our relationships with wholesale customers; our ability to protect our trademarks; risks associated with our high levels of indebtedness; restrictions on our operations and compliance with covenants contained in our secured credit facilities; changes in customer preferences and perceptions; significant changes in our management; risks associated with competition; and other factors discussed in Krispy Kreme’s Annual Report on Form 10-K for fiscal 2008 and other periodic reports filed with the SEC.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/19991216/NYTH146AP Archive: http://photoarchive.ap.org/PRN Photo Desk, photodesk@prnewswire.com

Krispy Kreme Doughnuts, Inc.

CONTACT: Brian K. Little of Krispy Kreme, +1-336-726-8825,blittle@KrispyKreme.com

Web site: http://www.krispykreme.com/




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